| The relationship between price deals, perceived quality, and brand equity for a high involvement product R Rungtrakulchai AU Journal of Management 11 (2), 36-45, 2013 | 23 | 2013 |
| Price promotions and brand equity: The case of luxury brands R Rungtrakulchai 2015 Global Fashion Management Conference 76, 88, 2015 | 4 | 2015 |
| Factors Influencing the Intention to Use Social Media for Traveling in Gen Z K Sasunthorn, P Tangkachaiyanunt, P Yimcharoen, R Rungtrakulchai 2021 6th International Conference on Business and Industrial Research (ICBIR …, 2021 | 2 | 2021 |
| The Study of Influencer Marketing Among Generation Z in Thailand: Types of Contents, Frequency, and Platforms R Rungtrakulchai 2021 6th International Conference on Business and Industrial Research (ICBIR …, 2021 | 2 | 2021 |
| The effects of brand equity and brand personality on customer value: The case of Uniqlo in Thailand R Rungtrakulchai 2018 5th International Conference on Business and Industrial Research (ICBIR …, 2018 | 2 | 2018 |
| The impacts of customer engagement on brand equity in E-commerce R Rungtrakulchai Journal of Business Administration and Languages (JBAL) 10 (1), 94-104, 2022 | 1 | 2022 |
| The effects of social media influencers on consumer memory toward brand image: The role of image transfer R Rungtrakulchai 2021 6th International Conference on Business and Industrial Research (ICBIR …, 2021 | 1 | 2021 |
| Price deals and brand equity: The role of product involvement R Rungtrakulchai Proceedings of the 2014 Global Marketing Conference, Singapore, 15-18, 2014 | 1 | 2014 |
| The Study of Attitude and Perceptions towards Streaming Service Decision in Generation Z in Bangkok A Teerasombut, N Lopansri, K Noda, S Masathienwon, R Rungtrakulchai 2022 7th International Conference on Business and Industrial Research (ICBIR …, 2022 | | 2022 |
| Consuming Behavior of Elderly toward Online Shopping in Thailand A Avirutha Sripatum University, 2021 | | 2021 |
| การ วิเคราะห์ ความ เป็น ไป ได้ ใน การ ลงทุน ปรับปรุง อาคาร และ ติด ตั้ง เครื่อง ต้นแบบ การ สกัด และ ทำ แห้ง ขนาด กึ่ง อุตสาหกรรม (กรณี ศึกษา โรงงาน แห่ง หนึ่ง) W Sookcharoen, R Rungtrakulchai Journal of Business Administration and Languages (JBAL) 8 (2), 1-8, 2020 | | 2020 |
| The Perception and Attitude of Consumers toward the Intention to Use Digital Payment System in Cashless Society Era in Thailand A Avirutha, R Akrajindanon, S Hamanee, R Rungtrakulchai, WN Krom, ... Rajabhat Maha Sarakham University, 2020 | | 2020 |
| การ ศึกษา และ วิเคราะห์ แนวทาง ใน การ พัฒนา ตลาด ที่ ใช้ สาร สกัด จาก ธรรมชาติ R Rungtrakulchai, W Sukjareon, A Avirutha, W Chotchaicharin Journal of Business Administration and Languages (JBAL) 7 (1), 75-82, 2019 | | 2019 |
| THE CROSS-CULTURAL STUDY OF THE EFFECT OF BRAND EQUITY AND BRAND PERSONALITY ON CUSTOMER VALUE IN FAST-FASHION INDUSTRY R Rungtrakulchai Global Fashion Management Conference, 336-336, 2017 | | 2017 |
| Brand Personality Perception: the Case of Thai Consumers of Japanese Brands R Rungtrakulchai, P Setthapat Journal of Business Administration and Languages (JBAL) 4 (2), 21-26, 2016 | | 2016 |
| THE BRAND VALUE CHAIN OF ONLINE INSURANCE BROKERS: TAM AND PERCEIVED VALUE APPROACH R Rungtrakulchai, M Kor-Udom Global Marketing Conference, 1392-1404, 2016 | | 2016 |
| The relationship between price deals, perceived quality, and brand equity R Rungtrakulchai Assumption University, 2013 | | 2013 |
| THE CROSS-CULTURAL STUDY OF THE EFFECT OF BRAND EQUITY AND BRAND PERSONALITY ON CUSTOMER VALUE IN FAST-FASHION INDUSTRY: THAI AND JAPANESE CONSUMERS R RUNGTRAKULCHAI | | |
| The Attitudinal Study of Japanese Travelers Who Visited Thailand R Rungtrakulchai, A INOUE Age 20 (29), 11, 0 | | |
