| Modeling brand immunity: The moderating role of generational cohort membership B Saju, K Harikrishnan, S Joseph Jeya Anand Journal of Brand Management 25, 133-146, 2018 | 18 | 2018 |
| Innovativeness and uniqueness as motivations for online shopping tendency and the mediating role of information acquisition H Adityan, K Harikrishnan, SJJ Anand, B Saju International Journal of Business Innovation and Research 13 (1), 30-51, 2017 | 9 | 2017 |
| A study on psychological modelling of market maven for marketing operations with special reference to Indian market K Harikrishnan, D Ashok, PDD Dominic, SJJ Anand International Journal of Business Excellence 7 (4), 473-498, 2014 | 8 | 2014 |
| Modelling performance of supply chain system and its antecedents: an empirical study JJA Selvaraj, JR Wesley International Journal of Business Information Systems 34 (3), 330-354, 2020 | 4 | 2020 |
| New insights on consequences of corporate associations-an investigation of mediators and moderator in Indian context B Saju, K Rangarajan, K Harikrishnan, SJJ Anand International Journal of Business Excellence 12 (1), 102-126, 2017 | 3 | 2017 |
| Neuromarketing: Identifying and satisfying consumers’ latent wants-a review KH Krishnan, JJ Anand, B Saju International Journal of Engineering and Management Research (IJEMR) 6 (5 …, 2016 | 3 | 2016 |
| Integrated supply chain risk management capabilities and its impact on supply chain demand management-an empirical study JJA Selvaraj, JR Wesley International Journal of Business Information Systems 34 (3), 447-462, 2020 | 2 | 2020 |
Harikrishnan KalidasVIT ChennaiVerified email at vit.ac.in
