| Factors influencing destination image A Beerli, JD Martin Annals of tourism research 31 (3), 657-681, 2004 | 4708 | 2004 |
| Tourists’ characteristics and the perceived image of tourist destinations: a quantitative analysis—a case study of Lanzarote, Spain A Beerli, JD Martı́n Tourism management 25 (5), 623-636, 2004 | 1986 | 2004 |
| A model of customer loyalty in the retail banking market A Beerli, JD Martin, A Quintana European journal of marketing 38 (1/2), 253-275, 2004 | 1173 | 2004 |
| The configuration of the university image and its relationship with the satisfaction of students AB Palacio, GD Meneses, PJP Pérez Journal of Educational administration 40 (5), 486-505, 2002 | 905 | 2002 |
| Self-congruity and destination choice A Beerli, GD Meneses, SM Gil Annals of Tourism Research 34 (3), 571-587, 2007 | 544 | 2007 |
| Recycling behavior: A multidimensional approach GD Meneses, AB Palacio Environment and behavior 37 (6), 837-860, 2005 | 272 | 2005 |
| Antecedents and consequences of destination image gap JD Martín-Santana, A Beerli-Palacio, PA Nazzareno Annals of tourism research 62, 13-25, 2017 | 232 | 2017 |
| Design and validation of an instrument for measuring advertising effectiveness in the printed media A Beerli, JDM Santana Journal of Current Issues & Research in Advertising 21 (2), 11-30, 1999 | 182 | 1999 |
| Técnicas de medición de la eficacia publicitaria AB Palacio, JDM Santana Ariel, 1999 | 132 | 1999 |
| Entender la imagen de un destino turístico: factores que la integran y la influencia de las motivaciones S Moreno Gil, A Beerli-Palacio, J León Ledesma | 109 | 2012 |
| El proceso de formación de la imagen de los destinos turísticos: una revisión teórica AB Palacio, JDM Santana Estudios turísticos, 5-32, 2002 | 81 | 2002 |
| Antecedents and consequences of cultural intelligence in tourism DM Frías-Jamilena, CM Sabiote-Ortiz, JD Martín-Santana, ... Journal of destination marketing & management 8, 350-358, 2018 | 72 | 2018 |
| The behavioural consequences of self‐congruency in volunteers A Beerli, G Díaz, JD Martin International Journal of Nonprofit and Voluntary Sector Marketing 9 (1), 28-48, 2004 | 71 | 2004 |
| The effect of Cultural Intelligence on consumer-based destination brand equity DM Frías-Jamilena, CM Sabiote-Ortiz, JD Martín-Santana, ... Annals of Tourism Research 72, 22-36, 2018 | 64 | 2018 |
| Model explaining the predisposition to donate blood from the social marketing perspective A Beerli‐Palacio, JD Martín‐Santana International Journal of Nonprofit and Voluntary Sector Marketing 14 (3 …, 2009 | 48 | 2009 |
| How to increase blood donation by social marketing A Beerli-Palacio, JD Martín-Santana International Review on Public and Nonprofit Marketing 12, 253-266, 2015 | 47 | 2015 |
| Achieving donor repetition and motivation by block leaders among current blood donors JD Martín-Santana, A Beerli-Palacio Transfusion and Apheresis Science 47 (3), 337-343, 2012 | 44 | 2012 |
| Intention of future donations: a study of donors versus non‐donors JD Martín‐Santana, A Beerli‐Palacio Transfusion Medicine 23 (2), 77-86, 2013 | 43 | 2013 |
| Magazine advertising: factors influencing the effectiveness of celebrity advertising JD Martín-Santana, A Beerli-Palacio Journal of Promotion Management 19 (2), 139-166, 2013 | 40 | 2013 |
| Potential donor segregation to promote blood donation JD Martín-Santana, A Beerli-Palacio Transfusion and Apheresis Science 38 (2), 133-140, 2008 | 38 | 2008 |
