| Projective techniques in consumer research S Donoghue Journal of Consumer Sciences 28, 2000 | 533 | 2000 |
| The right to be heard and to be understood: a conceptual framework for consumer protection in emerging economies S Donoghue, HM De Klerk International Journal of Consumer Studies 33 (4), 456-467, 2009 | 119 | 2009 |
| Dissatisfied consumers’ complaint behaviour concerning product failure of major electrical household appliances–a conceptual framework S Donoghue, HM De Klerk Journal of Consumer Sciences 34, 2006 | 91 | 2006 |
| Significance of environmental sustainability issues in consumers' choice of major household appliances in South Africa NC Sonnenberg, AC Erasmus, S Donoghue International Journal of Consumer Studies 35 (2), 153-163, 2011 | 56 | 2011 |
| Consumers’ subjective and objective consumerism knowledge and subsequent complaint behaviour concerning consumer electronics: a S outh A frican perspective S Donoghue, C Van Oordt, N Strydom International Journal of Consumer Studies 40 (4), 385-399, 2016 | 44 | 2016 |
| Consumers׳ perception of the complexity of selected household purchase decisions AC Erasmus, S Donoghue, T Dobbelstein Journal of Retailing and Consumer Services 21 (3), 293-305, 2014 | 44 | 2014 |
| Consumers' anger and coping strategies following appraisals of appliance failure S Donoghue, HM de Klerk International Journal of Consumer Studies 37 (2), 214-221, 2013 | 32 | 2013 |
| Emerging from my youth–intra-cohort segmentation R Pentecost, S Donoghue, P Thaichon International Journal of Retail & Distribution Management 47 (5), 571-588, 2019 | 27 | 2019 |
| Consumer satisfaction-an unattainable ideal? A Erasmus, S Donoghue Journal of Consumer Sciences 26, 1998 | 17 | 1998 |
| Consumers’ perception of the functional and symbolic performance failure of major electrical household appliances S Donoghue, HM de Klerk, L Ehlers Journal of Consumer Sciences 36, 2008 | 15 | 2008 |
| Emerging consumer's appraisals, emotions and complaint behaviour concerning product performance failure S Donoghue, HM De Klerk, B Isaac Journal of Family Ecology and Consumer Sciences= Tydskrif vir Gesinsekologie …, 2012 | 13 | 2012 |
| An explanation of consumer complaint behaviour concerning performance failure of major electrical household appliances S Donoghue University of Pretoria, 2008 | 12 | 2008 |
| Differences between B lack and W hite S outh A fricans in product failure attributions, anger and complaint behaviour S Donoghue, N Strydom, L Andrews, R Pentecost, HM de Klerk International Journal of Consumer Studies 40 (3), 257-267, 2016 | 11 | 2016 |
| The pertinence of status factors in consumers’ consideration of major household appliances AC Erasmus, S Donoghue, NC Sonnenberg Journal of Consumer Sciences 39, 2011 | 11 | 2011 |
| South African consumers' willingness to pay a premium for Karoo Lamb: The influence of subjective and objective knowledge, label information and demographics S Donoghue, I Wilken-Jonker, FE Steffens, JF Kirsten Journal of Retailing and Consumer Services 63, 102664, 2021 | 10 | 2021 |
| Now is the time to embrace interactive electronic applications of Association Pattern Technique L Diedericks, AC Erasmus, S Donoghue Journal of Retailing and Consumer Services 56, 102191, 2020 | 6 | 2020 |
| Proposing persuasion knowledge as the antecedent of consumers’ self-confidence during a complex purchase decision AC Erasmus, S Donoghue, L Fletcher Journal of Marketing Management 3 (2), 27-38, 2015 | 6 | 2015 |
| Customer satisfaction and complaint behaviour: The case of small custom-made clothing businesses MM Makopo, HM De Klerk, S Donoghue Southern African Business Review 20 (1), 183-207, 2016 | 5 | 2016 |
| A pursuit to identify brick-and-mortar and online consumer decision-making styles that are globally relevant AC Erasmus, S Donoghue, T Dobbelstein The Retail and Marketing Review 18 (1), 1-24, 2022 | 3 | 2022 |
| Social motifs and stereotyping in consumers' choice of electrical household S Donoghue, AC Erasmus Journal for Family Ecology and Consumer Science 27 (1), 14-23, 1999 | 3 | 1999 |
