| Managing advertising and promotion for long-run profitability K Jedidi, CF Mela, S Gupta Marketing science 18 (1), 1-22, 1999 | 635 | 1999 |
| Finite-mixture structural equation models for response-based segmentation and unobserved heterogeneity K Jedidi, HS Jagpal, WS DeSarbo Marketing Science 16 (1), 39-59, 1997 | 610 | 1997 |
| Customer value analysis in a heterogeneous market WS Desarbo, K Jedidi, I Sinha Strategic Management Journal 22 (9), 845-857, 2001 | 506 | 2001 |
| A new approach to country segmentation utilizing multinational diffusion patterns K Helsen, K Jedidi, WS DeSarbo Journal of marketing 57 (4), 60-71, 1993 | 464 | 1993 |
| The long-term impact of promotions on consumer stockpiling behavior CF Mela, K Jedidi, D Bowman Journal of Marketing research 35 (2), 250-262, 1998 | 401 | 1998 |
| Augmenting conjoint analysis to estimate consumer reservation price K Jedidi, ZJ Zhang Management Science 48 (10), 1350-1368, 2002 | 293 | 2002 |
| Measuring heterogeneous reservation prices for product bundles K Jedidi, S Jagpal, P Manchanda Marketing Science 22 (1), 107-130, 2003 | 203 | 2003 |
| Clustering at the movies K Jedidi, R Krider, C Weinberg Marketing Letters 9, 393-405, 1998 | 201 | 1998 |
| STEMM: A general finite mixture structural equation model K Jedidi, HS Jagpal, WS DeSarbo Journal of Classification 14 (1), 23-50, 1997 | 172 | 1997 |
| Representation and inference of lexicographic preference models and their variants R Kohli, K Jedidi Marketing Science 26 (3), 380-399, 2007 | 167 | 2007 |
| Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability R Montoya, O Netzer, K Jedidi Marketing Science 29 (5), 909-924, 2010 | 164 | 2010 |
| A hierarchical Bayesian methodology for treating heterogeneity in structural equation models A Ansari, K Jedidi, S Jagpal Marketing Science 19 (4), 328-347, 2000 | 160 | 2000 |
| A conjoint approach to multipart pricing R Iyengar, K Jedidi, R Kohli Journal of Marketing Research 45 (2), 195-210, 2008 | 152 | 2008 |
| Bayesian factor analysis for multilevel binary observations A Ansari, K Jedidi Psychometrika 65, 475-496, 2000 | 152 | 2000 |
| Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets L Zarantonello, K Jedidi, BH Schmitt International Journal of Research in Marketing 30 (1), 46-56, 2013 | 150 | 2013 |
| Assessing long-term promotional influences on market structure CF Mela, S Gupta, K Jedidi International Journal of Research in Marketing 15 (2), 89-107, 1998 | 148 | 1998 |
| Social contagion and customer adoption of new sales channels T Bilgicer, K Jedidi, DR Lehmann, SA Neslin Journal of Retailing 91 (2), 254-271, 2015 | 146 | 2015 |
| GEMCAT: A general multivariate methodology for estimating catastrophe models TA Oliva, WS Desarbo, DL Day, K Jedidi Behavioral Science 32 (2), 121-137, 1987 | 140 | 1987 |
| A maximum likelihood method for latent class regression involving a censored dependent variable K Jedidi, V Ramaswamy, WS DeSarbo Psychometrika 58, 375-394, 1993 | 136 | 1993 |
| Identifying sources of heterogeneity for empirically deriving strategic types: a constrained finite-mixture structural-equation methodology WS DeSarbo, CA Di Benedetto, K Jedidi, M Song Management Science 52 (6), 909-924, 2006 | 129 | 2006 |
