| The megaphone effect: Taste and audience in fashion blogging EF McQuarrie, J Miller, BJ Phillips Journal of consumer research 40 (1), 136-158, 2013 | 767 | 2013 |
| Beyond visual metaphor: A new typology of visual rhetoric in advertising BJ Phillips, EF McQuarrie Marketing theory 4 (1-2), 113-136, 2004 | 706 | 2004 |
| Indirect persuasion in advertising: How consumers process metaphors presented in pictures and words EF McQuarrie, BJ Phillips Journal of advertising 34 (2), 7-20, 2005 | 642 | 2005 |
| Personification in advertising M Delbaere, EF McQuarrie, BJ Phillips Journal of Advertising 40 (1), 121-130, 2011 | 569 | 2011 |
| Narrative and persuasion in fashion advertising BJ Phillips, EF McQuarrie Journal of Consumer Research 37 (3), 368-392, 2010 | 515 | 2010 |
| The impact of verbal anchoring on consumer response to image ads BJ Phillips Journal of advertising 29 (1), 15-24, 2000 | 417 | 2000 |
| The development, change, and transformation of rhetorical style in magazine advertisements 1954–1999 BJ Phillips, EF McQuarrie Journal of advertising 31 (4), 1-13, 2002 | 347 | 2002 |
| Thinking into it: Consumer interpretation of complex advertising images BJ Phillips Journal of advertising 26 (2), 77-87, 1997 | 316 | 1997 |
| Observations: Elves make good cookies: Creating likable spokes-character advertising MF Callcott, BJ Phillips Journal of Advertising Research 36 (5), 73-73, 1996 | 247 | 1996 |
| Social media influencers: A route to brand engagement for their followers M Delbaere, B Michael, BJ Phillips Psychology & Marketing 38 (1), 101-112, 2021 | 193 | 2021 |
| Impact of advertising metaphor on consumer belief: Delineating the contribution of comparison versus deviation factors BJ Phillips, EF McQuarrie Journal of Advertising 38 (1), 49-62, 2009 | 182 | 2009 |
| How visual brand identity shapes consumer response BJ Phillips, EF McQuarrie, WG Griffin Psychology & Marketing 31 (3), 225-236, 2014 | 155 | 2014 |
| Sink or skim: Textbook reading behaviors of introductory accounting students BJ Phillips, F Phillips Issues in accounting education 22 (1), 21-44, 2007 | 149 | 2007 |
| It's not your magazine ad: Magnitude and direction of recent changes in advertising style EF McQuarrie, BJ Phillips Journal of Advertising 37 (3), 95-106, 2008 | 148 | 2008 |
| Defining trade characters and their role in American popular culture BJ Phillips Journal of Popular Culture 29 (4), 143, 1996 | 138 | 1996 |
| Understanding visual metaphor in advertising BJ Phillips Persuasive imagery, 297-310, 2003 | 121 | 2003 |
| The face of the brand: How art directors understand visual brand identity BJ Phillips, EF McQuarrie, WG Griffin Journal of advertising 43 (4), 318-332, 2014 | 112 | 2014 |
| Dreaming out loud on Pinterest: New forms of indirect persuasion BJ Phillips, J Miller, EF McQuarrie International Journal of Advertising 33 (4), 633-655, 2014 | 110 | 2014 |
| Advertising and the Cultural Meaning of Animals. BJ Phillips Advances in consumer research 23 (1), 1996 | 94 | 1996 |
| Interactive animation: Exploring spokes-characters on the Internet B Phillips, WN Lee Journal of Current Issues & Research in Advertising 27 (1), 1-17, 2005 | 93 | 2005 |
