| The influence of price discount versus bonus pack on the preference for virtue and vice foods A Mishra, H Mishra Journal of Marketing Research 48 (1), 196-206, 2011 | 338 | 2011 |
| The endowment effect: Rose-tinted and dark-tinted glasses D Nayakankuppam, H Mishra Journal of Consumer Research 32 (3), 390-395, 2005 | 168 | 2005 |
| Religion and Reactance to COVID-19 Mitigation Guidelines D DeFranza, M Lindow, K Harrison, A Mishra, H Mishra American Psychologist, 2020 | 160 | 2020 |
| Money: A bias for the whole H Mishra, A Mishra, D Nayakankuppam Journal of Consumer Research 32 (4), 541-549, 2006 | 145 | 2006 |
| The influence of bite size on quantity of food consumed: a field study A Mishra, H Mishra, TM Masters Journal of Consumer Research 38 (5), 791-795, 2012 | 88 | 2012 |
| How language shapes prejudice against women: An examination across 45 world languages. D DeFranza, H Mishra, A Mishra Journal of personality and social psychology 119 (1), 7, 2020 | 81 | 2020 |
| Border bias: The belief that state borders can protect against disasters A Mishra, H Mishra Psychological science 21 (11), 1582-1586, 2010 | 66 | 2010 |
| We are what we consume: The influence of food consumption on impulsive choice A Mishra, H Mishra Journal of Marketing Research 47 (6), 1129-1137, 2010 | 51 | 2010 |
| The blissful ignorance effect: Pre-versus post-action effects on outcome expectancies arising from precise and vague information H Mishra, B Shiv, D Nayakankuppam Journal of Consumer Research 35 (4), 573-585, 2008 | 44 | 2008 |
| In praise of vagueness: Malleability of vague information as a performance booster H Mishra, A Mishra, B Shiv Psychological Science 22 (6), 733-738, 2011 | 43 | 2011 |
| How salary receipt affects consumers’ regulatory motivations and product preferences H Mishra, A Mishra, D Nayakankuppam Journal of Marketing 74 (5), 93-103, 2010 | 43 | 2010 |
| Cultural and economic impacts on global cultural products: Evidence from US movies S Moon, A Mishra, H Mishra, MY Kang Journal of International Marketing 24 (3), 78-97, 2016 | 42 | 2016 |
| Ethical ends: Effect of abstract mindsets in ethical decisions for the greater social good J Rixom, H Mishra Organizational Behavior and Human Decision Processes 124 (2), 110-121, 2014 | 39 | 2014 |
| The group-contagion effect: The influence of spatial groupings on perceived contagion and preferences A Mishra, H Mishra, D Nayakankuppam Psychological Science 20 (7), 867-870, 2009 | 38 | 2009 |
| What's in a message? The longitudinal influence of a supportive versus combative orientation on the performance of nonprofits KA Botner, A Mishra, H Mishra Journal of Marketing Research 52 (1), 39-55, 2015 | 31 | 2015 |
| Influence of motivated reasoning on saving and spending decisions H Mishra, A Mishra, J Rixom, P Chatterjee Organizational behavior and human decision processes 121 (1), 13-23, 2013 | 31 | 2013 |
| Seeing through the heart's eye: The interference of system 1 in system 2 H Mishra, A Mishra, D Nayakankuppam Marketing Science 26 (5), 666-678, 2007 | 30 | 2007 |
| Examining the presence of gender bias in customer reviews using word embedding A Mishra, H Mishra, S Rathee arXiv preprint arXiv:1902.00496, 2019 | 16 | 2019 |
| Downsizing and supersizing: How changes in product attributes influence consumer preferences A Jami, H Mishra Journal of Behavioral Decision Making 27 (4), 301-315, 2014 | 9 | 2014 |
| The influence of the phonetic elements of a name on risk assessment KA Botner, A Mishra, H Mishra Journal of Consumer Research 47 (1), 128-145, 2020 | 8 | 2020 |
Dhananjay NayakankuppamVerified email at uiowa.edu
