| Product Line Extension: A Successful Marketing Strategy to Limit Market Cannibalization in a Therapeutic Segment RH Soomro, A Mushtaq Interdisciplinary Journal of Contemporary Research in Business 3 (10), 450, 2012 | 299* | 2012 |
| Effectiveness of online digital media advertising as a strategic tool for building brand sustainability: Evidence from FMCGs and services sectors of Pakistan RR Ahmed, D Streimikiene, G Berchtold, J Vveinhardt, ZA Channar, ... Sustainability 11 (12), 3436, 2019 | 101 | 2019 |
| Smartphone use and academic performance of university students: a mediation and moderation analysis RR Ahmed, F Salman, SA Malik, D Streimikiene, RH Soomro, MH Pahi Sustainability 12 (1), 439, 2020 | 72 | 2020 |
| Motives and role of religiosity towards consumer purchase behavior in western imported food products F Bukhari, S Hussain, RR Ahmed, D Streimikiene, RH Soomro, ... Sustainability 12 (1), 356, 2020 | 59 | 2020 |
| Guerrilla marketing trends for sustainable solutions: Evidence from SEM-based multivariate and conditional process approaches RR Ahmed, JA Qureshi, D Štreimikienė, J Vveinhardt, RH Soomro Journal of business economics and management 21 (3), 851-871, 2020 | 39 | 2020 |
| Assessment of entrepreneurial traits and small-firm performance with entrepreneurial orientation as a mediating factor T Imran, RR Ahmed, D Streimikiene, RH Soomro, V Parmar, J Vveinhardt Sustainability 11 (19), 5301, 2019 | 33 | 2019 |
| E-banking customer satisfaction and loyalty: evidence from serial mediation through modified ES-QUAL model and second-order PLS-SEM RR Ahmed, D Streimikiene, ZA Channar, RH Soomro, J Streimikis Engineering Economics 32 (5), 407-421, 2021 | 30 | 2021 |
| Servant leadership improves the knowledge sharing behavior of employees in organization: A case of higher education sector in Pakistan H Amin, F Ahmed, RH Soomro Etikonomi 18 (1), 83-92, 2019 | 24 | 2019 |
| Comparative Analysis of Depression among Housewives and Working Women in Bilal Colony of Kornagi Area Karachi RH Soomro, F Riaz, S Naved, FH Soomro Interdisciplinary Journal of Contemporary Research in Business 3 (11), 354-359, 2012 | 19 | 2012 |
| IMPACT OF ECONOMIC GLOBALIZATION ON UNEMPLOYMENT: GLOBAL AND NATIONAL PERSPECTIVE RH Soomro, SM Nasar-ul-eman, F Aziz Interdisciplinary Journal of Contemporary Research in Business 3 (Issue 12 …, 2012 | 13 | 2012 |
| Determinig the Size of Thresholds of Small and Medium Enterprises Definition RH Soomro, F Aziz International Journal of Management, IT and Engineering 5 (1), 63-71, 2015 | 12 | 2015 |
| Antecedents of symmetry in physicians’ prescription behavior: evidence from SEM-based multivariate approach RR Ahmed, ZA Channar, RH Soomro, J Vveinhardt, D Streimikiene, ... Symmetry 10 (12), 721, 2018 | 10 | 2018 |
| Digital transformation and industry 4.0 initiatives for market competitiveness: Business integration management model in the healthcare industry RR Ahmed, D Streimikiene, RH Soomro, J Streimikis Journal of competitiveness. 14 (4), 6-24, 2022 | 7 | 2022 |
| The mediating role of organizational cynicism in causing work alienation in higher educational institutions T Yawer, RH Soomro, S Rashid Journal of Business Strategies 13 (1), 89, 2019 | 7 | 2019 |
| Analyzing Performance of Islamic and Conventional Funds Listed In Karachi Stock Exchange SF Ahmed, RH Soomro KASBIT business journal 10 (1), 6-30, 2017 | 7 | 2017 |
| Contrarian strategy after testing overreaction hypothesis in cement sector companies listed in Karachi Stock Exchange RH Soomro, SF Ahmed, H Husain Journal of Advanced Management Science 4 (3), 2016 | 6 | 2016 |
| Development of Small and Medium Enterprises During Post Nationalization Period in Pakistan: Issues, Challenges and Remedies RH Soomro, F Aziz International Journal of Research in Social Sciences 5 (1), 66-78, 2015 | 4 | 2015 |
| Development of Small and Medium Enterprises During Pre Nationalization Period in Pakistan: Issues, Challenges and Remedies RH Soomro, F Aziz International Journal of Physical and Social Sciences 5 (1), 223-240, 2015 | 4 | 2015 |
| Analysis of Small and Medium Enterprises’ Definition: National and International Perspective RH Soomro, F Aziz International Journal of Physical and Social Sciences 5 (1), 241-254, 2015 | 4 | 2015 |
| Analysis of Economic and Technological Strategic Factors Affecting the Performance of Small and Medium Enterprises of Apparel Sector in Pakistan RH Soomro, F Aziz IBT Journal of Business Studies 10 (2), 160-167, 2014 | 3 | 2014 |
Rizwan Raheem Ahmed, Post Doctora...Professor of Marketing, Department of Business Administration, Indus UniversityVerified email at indus.edu.pk
