| Effective use of information sources for breast cancer care: Interplay of mass media and interpersonal channels O Nelson, O Kehinde, O Oyero, OR Wiliams, EO Soola Journal of African Research in Business & Technology 3 (1), 1-12, 2014 | 35 | 2014 |
| Towards achieving the millennium development goals in Nigeria: What roles for corporate social responsibility R Olatunji EI Mojaye, OO Oyewo, 223-242, 2008 | 14 | 2008 |
| As others see us: Differing perceptions of public relations in Nigeria among practitioners and the general public RW Olatunji Public Relations Review 40 (3), 466-472, 2014 | 12 | 2014 |
| Communication and social change: A case for cause-related advertising in Nigeria RW Olatunji Covenant Journal of Communication 1 (1), 27-42, 2013 | 11 | 2013 |
| Uses of semiotics in periods of hostilities, armed conflicts and peace building among the Yoruba, South-West Nigeria RW Olatunji AFRREV IJAH: An International Journal of Arts and Humanities 2 (4), 247-261, 2013 | 10 | 2013 |
| Uses of redundancy in print advertisements in Nigeria RW Olatunji Journal of Promotion Management 17 (2), 257-272, 2011 | 10 | 2011 |
| Trends in advertising and cultures in Nigeria RW Olatunji Communication Cultures in Africa 1 (1), 54-76, 2018 | 8 | 2018 |
| Youth culture and new media: A study of telecommunications advertisements in Nigeria RW Olatunji, NT Thanny Journal of development communication 22 (2), 14-28, 2011 | 7 | 2011 |
| Advertising, economy and societies in Africa: The Nigerian perspective RW Olatunji VDM Publishing, 2010 | 7 | 2010 |
| Corporate social responsibility practices in manufacturing industries in Nigeria: The case of Ogun State RW Olatunji Corporate social responsibility of business: Principles, practice and …, 2007 | 7 | 2007 |
| Children and Advertising Literacy: a study of selected schools in Lagos, Nigeria RW Olatunji, O Akhagba Global Advanced Research Journal of Social Science (GARJSS) 2 (8), 134-142, 2013 | 6 | 2013 |
| Entertainment orientation of advertisements on television and social media: A study of selected brands in Nigeria’s telecommunications industry SA Olatunji, Rotimi Williams. and Aladeyomi The Nigeria Journal of Communications 11 (1), 243-267, 2013 | 6* | 2013 |
| The impact of the structural adjustment programme on the advertising industry in Nigeria (1986-1996) RW Olatunji Unpublished PhD Thesis, 2003 | 6 | 2003 |
| Availability and adequacy of WASH facilities in secondary schools in Lagos State, Nigeria RW Olatunji, NT Thanny E3S Web of Conferences 211, 01023, 2020 | 5 | 2020 |
| A case for e-teaching and e-learning of destination public relations in Nigeria T Ekanem, O Odiboh, R Olatunji, L Amodu, D Yartey, E Adesina, ... Proceedings of the 31st International Business Information Management …, 2018 | 5 | 2018 |
| Health crisis communication and post-ebola virus disease containment era in Lagos State, Nigeria GO Okunnu, RW Olatunji International journal of crisis communication 4 (1), 23-32, 2020 | 4 | 2020 |
| Social media usage among youths and grassroots mibilisations in Rivers State, Nigeria CD Odoyi, CU Omego, RW Olatunji Oso, L; Olatunji, RW; Odunlami D; Adesina . Media freedom, national …, 2020 | 4 | 2020 |
| Role of newspaper advertisements in the democratic process: the case of the 2007 presidential election in Nigeria RW Olatunji, S Adekunle Akinjogbin Journal of Public Affairs 11 (4), 265-278, 2011 | 4 | 2011 |
| Advertising media planning, buying and selling in an open economy RW Olatunji Beyond borders: New global management, development, challenges and …, 2007 | 4 | 2007 |
| Marketing communication in an inter-connected world opportunities and challenges in the advertising industry in Nigeria RW Olatunji Marketing in an Inter-connected world: Opportunities and challenges 12, 13-17, 2005 | 4 | 2005 |
