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Citations per year
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Cited by
All
Since 2019
Citations
6
6
h-index
2
2
i10-index
0
0
0
4
2
2020
2021
2022
2023
1
1
4
Co-authors
Eleanor Loiacono
Professor of Business Analytics, Raymond A. Mason School of Business, William & Mary
Verified email at wm.edu
SHAH PURVI
Associate Professor of Marketing, Worcester Polytechnic Institute School of Business
Verified email at wpi.edu
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Fadi Almazyad
PhD Student, Business Information Technology,
Worcester Polytechnic Institute
Verified email at wpi.edu
Data Science
Marketing
Information Systems
Social Media
Articles
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Cited by
Year
Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance
F Almazyad, P Shah, ET Loiacono
Journal of Brand Management 30 (4), 367-380
, 2023
4
2023
Control vs Content: A Systematic Review of the Social Media Research Literature
F Almazyad, E Loiacono
2
2020
BRAND RESURRECTION: THE ROLE OF CONSUMERS’PSYCHOLOGICAL REACTANCE IN SOCIAL MEDIA ACTIVISM
F Almazyad, P Shah, ET Loiacono
2022 AMA Winter Academic Conference, 1017
, 2022
2022
From the Street to the Tweet: Applying Task Technology Fit to Examine the Information Technology Role in Revolutionizing Social Movements
F Almazyad, E Loiacono
Social Computing and Social Media. Design, Human Behavior and Analytics …
, 2019
2019
Bringing Dead Brands Back From the Grave: The Power of Social Media.
F Almazyad, ET Loiacono, P Shah
AMCIS
, 2018
2018
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