| Marketing management: A south Asian perspective P Kotler Pearson Education India, 2009 | 66158 | 2009 |
| Conceptualizing, measuring, and managing customer-based brand equity KL Keller Journal of marketing 57 (1), 1-22, 1993 | 18731 | 1993 |
| Manajemen pemasaran P Kotler, KL Keller edisi, 2009 | 16579* | 2009 |
| Strategic brand management: Building, measuring, and managing brand equity KL Keller, MG Parameswaran, I Jacob Pearson Education India, 2011 | 15613 | 2011 |
| Marketing P Kotler, S Burton, K Deans, L Brown, G Armstrong Pearson Higher Education AU, 2015 | 15168* | 2015 |
| Administração de marketing P Kotler São Paulo: Prentice Hall, 2000 | 12710 | 2000 |
| Country as brand, product, and beyond: A place marketing and brand management perspective P Kotler, D Gertner Journal of brand management 9 (4), 249-261, 2002 | 5312* | 2002 |
| Consumer evaluations of brand extensions DA Aaker, KL Keller Journal of marketing 54 (1), 27-41, 1990 | 5175 | 1990 |
| Brands and branding: Research findings and future priorities KL Keller, DR Lehmann Marketing science 25 (6), 740-759, 2006 | 2528 | 2006 |
| Brand synthesis: The multidimensionality of brand knowledge KL Keller Journal of consumer research 29 (4), 595-600, 2003 | 2454 | 2003 |
| Marketing management: The millennium edition P Kotler Marketing management 23 (6), 188-193, 2000 | 2372* | 2000 |
| Building customer-based brand equity: A blueprint for creating strong brands KL Keller Marketing Science Institute, 2001 | 2319 | 2001 |
| The effects of sequential introduction of brand extensions KL Keller, DA Aaker Journal of marketing research 29 (1), 35-50, 1992 | 1986 | 1992 |
| Marketing management and strategy P Doyle, P Stern Pearson Education, 2006 | 1867 | 2006 |
| Marketing management. 11e éd P Kotler, KL Keller Upper Saddle River NJ, 2003 | 1629* | 2003 |
| Understanding retail branding: conceptual insights and research priorities KL Ailawadi, KL Keller Journal of retailing 80 (4), 331-342, 2004 | 1463 | 2004 |
| Marketing management K Philip, K Kevin, A Fabio, M Costabile Pearson, 2017 | 1399 | 2017 |
| Marketing management P Kottler, KL Keller Analyse, Planung, Umsetzung und, 2006 | 1261 | 2006 |
| Building brand equity through corporate societal marketing S Hoeffler, KL Keller Journal of Public Policy & Marketing 21 (1), 78-89, 2002 | 1123 | 2002 |
| Building strong brands in a modern marketing communications environment KL Keller Journal of marketing communications 15 (2-3), 139-155, 2009 | 1107 | 2009 |
