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Dr Paddy Lonergan
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Cited by
Year
More than clothes hangers: cultural intermediaries in the field of fashion
PP Lonergan, M Patterson, M Lichrou
European Journal of Marketing 52 (9/10), 2052-2074, 2018
242018
New luxury ideologies: A shift from building cultural to social capital
E Huggard, P Lonergan, A Overdiek
Fashion Theory 27 (4), 555-579, 2023
42023
Co-creative storytelling
P Lonergan
Communicating Fashion Brands, 110-121, 2020
42020
Onflow and consumption: Affect and first encounters
P Lonergan, M Patterson, M Lichrou
Marketing Theory 22 (4), 623-641, 2022
22022
Recalling forgotten principles: A cultural reading of fashion, death and sacredness
P Lonergan
Fashion, Style & Popular Culture, 2022
2022
Sustainability vs Consumerism: The Case of Depop
P Lonergan
Bloomsbury Fashion Business Cases, 2021
2021
The Art of Commerce: Did Morris & Co. abandon or adapt the artist’s ideologies in collaborating with fast fashion chameleon H&M?
P Lonergan
Bloomsbury Fashion Business Cases, 2020
2020
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