More than clothes hangers: cultural intermediaries in the field of fashion PP Lonergan, M Patterson, M Lichrou European Journal of Marketing 52 (9/10), 2052-2074, 2018 | 24 | 2018 |
New luxury ideologies: A shift from building cultural to social capital E Huggard, P Lonergan, A Overdiek Fashion Theory 27 (4), 555-579, 2023 | 4 | 2023 |
Co-creative storytelling P Lonergan Communicating Fashion Brands, 110-121, 2020 | 4 | 2020 |
Onflow and consumption: Affect and first encounters P Lonergan, M Patterson, M Lichrou Marketing Theory 22 (4), 623-641, 2022 | 2 | 2022 |
Recalling forgotten principles: A cultural reading of fashion, death and sacredness P Lonergan Fashion, Style & Popular Culture, 2022 | | 2022 |
Sustainability vs Consumerism: The Case of Depop P Lonergan Bloomsbury Fashion Business Cases, 2021 | | 2021 |
The Art of Commerce: Did Morris & Co. abandon or adapt the artist’s ideologies in collaborating with fast fashion chameleon H&M? P Lonergan Bloomsbury Fashion Business Cases, 2020 | | 2020 |