| Consumers’ pursuit of material and experiential purchases: A review T Gilovich, I Gallo Consumer Psychology Review 3 (1), 20-33, 2020 | 130 | 2020 |
| Experiential product framing and its influence on the creation of consumer reviews I Gallo, C Townsend, I Alegre Journal of Business Research 98, 177-190, 2019 | 36 | 2019 |
| The heart and the head: On choosing experiences intuitively and possessions deliberatively I Gallo, S Sood, TC Mann, T Gilovich Journal of Behavioral Decision Making 30 (3), 754-768, 2017 | 32 | 2017 |
| Qué puede hacer por ti el marketing experiencial Í Gallo, C Townsend IESE Insight, 23-30, 2017 | 7 | 2017 |
| Reminiscing on self_brand connections: differentiating experiential versus symbolic origins JE Escalas, I Gallo, T Gaustad Handbook of Research on Identity Theory in Marketing, 125-140, 2019 | 6 | 2019 |
| Transported through time: The narrative processing of experiential purchases I Gallo, JE Escalas, S Sood Journal of the Association of Consumer Research 9 (1), 2023 | 3 | 2023 |
| Surprise! The positive impact of uncertainty on the evaluation of experiential purchases I Gallo, L Jampol, A Rampullo, T Gilovich Working paper, 2019 | 3 | 2019 |
| The processing and evaluation of experiences I Gallo University of California, Los Angeles, 2013 | 3 | 2013 |
| The advertising of experiences: Narrative processing and the importance of consistency I Gallo, S Sood, K Mercurio ACR North American Advances, 2013 | 2 | 2013 |
| Price-Denomination Effect: Choosing to Pay With Denominations That Are the Same as the Product Prices E Reutskaja, J Iyamabo, P Raghubir, I Gallo Frontiers in Psychology 11, 552888, 2020 | 1 | 2020 |
| Framework for the Evaluation of Experiences before Consumption: Self, Vividness, and Narrative I Gallo, S Sood ACR North American Advances, 2013 | 1 | 2013 |
| Choosing an Experience Over a Product: Uncertainty, Holistic Processing, and Price Sensitivity I Gallo, S Sood ACR North American Advances, 2012 | 1 | 2012 |
| The differential impact of uncertainty on the evaluation of material and experiential purchases I Gallo, CJ Miller, N Haghighi, TD Gilovich Marketing Letters, 1-17, 2023 | | 2023 |
| Why Making Mistakes Is Essential for Growth as a Real Leader I Gallo Harvard Business Review, 2023 | | 2023 |
| Distance Matters: What Information Do People Want When Making Experiential and Material Purchases? I Gallo, T Gilovich ACR North American Advances, 2020 | | 2020 |
| La fiebre del oro del" marketero" moderno Í Gallo Harvard Deusto business review, 55-57, 2020 | | 2020 |
| The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases I Gallo, L Jampol, A Rampullo, T Gilovich Advances in Consumer Research 46, 2018 | | 2018 |
| Caso bmw de “poseer” a “vivir”: Veinte años “conduciendo” experiencias JG Moreno, Í Gallo, P Foncillas Harvard Deusto Márketing y Ventas, 42-49, 2018 | | 2018 |
| How To Do, When To Do, What To Do: The Experiential Consumption Process I Gallo, S Sood, T Mann, T Gilovich, A Kumar, CJ Miller, A Samper, ... Advances in Consumer Research 43, 2015 | | 2015 |
| The Effects of Framing Products as Experiences on the Creation and Use of Consumer I Gallo, C Townsend Advances in Consumer Research 41, 2013 | | 2013 |
Thomas GilovichProfessor of Psychology, Cornell UniversityVerified email at cornell.edu
