| A study of retail display and impulse buying behavior S Sarma Journal of Marketing and Consumer Research 4 (1), 51-55, 2014 | 13 | 2014 |
| Global observations of the influence of culture on consumer buying behavior S Sarma IGI Global, 2017 | 6 | 2017 |
| From love to rebuff: How culture shapes the perception of luxury goods among consumers B Stępień, M Hinner Global observations of the influence of culture on consumer buying behavior …, 2018 | 4 | 2018 |
| A comparative study of intention to use agent banking VIS-a-VIS traditional bank branches in Bangladesh MH Zaman, AK Nazmul, S Roy, S Sarma Journal of Commerce & Accounting Research 10 (1), 33-40, 2021 | 3 | 2021 |
| Cultural nuances in changing consumer behavior: Lessons for cultural positioning S Sarma Global observations of the influence of culture on consumer buying behavior …, 2018 | 3 | 2018 |
| Promoting Bucovina's Tourism Brand AM Nedelea Cases on Branding Strategies and Product Development: Successes and Pitfalls …, 2015 | 3 | 2015 |
| Culture and Exploratory Buying Decisions: Interplay S Sarma ”. SCMS Journal of Indian Management 9 (1), 2014 | 3 | 2014 |
| Branding and Brand Management: Case of Amul A Sharma Cases on Branding Strategies and Product Development: Successes and Pitfalls …, 2015 | 2 | 2015 |
| A service quality assessment of banks with special reference to state bank of India (SBI) and HDFC Bank SS Debasish, S Sarma Information and Knowledge Management 4 (1), 126-133, 2014 | 2 | 2014 |
| A Study on Customer Delight in Selected Commercial Banks in India SS Debasish, S Sarma, NC Shil International Journal of Contemporary Business Studies 2 (2), 2011 | 2 | 2011 |
| Managing brand portfolio in a crisis: The case of a pharmaceutical company in Egypt R Nadi, A Tolba Global Branding: Breakthroughs in Research and Practice, 341-358, 2020 | 1 | 2020 |
| Building and development of dairy “Dana” brand B Milović Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications …, 2019 | 1 | 2019 |
| The Importance of Supply Chain Management in Positioning and Creating Brands of Agro-Based Products A Mukherjee, NH Kamarulzaman Cases on Branding Strategies and Product Development: Successes and Pitfalls …, 2015 | 1 | 2015 |
| IITM Journal of Business Studies (JBS) S Sarma IITM Journal of Business Studies (JBS) 8 (1), 1-350, 2021 | | 2021 |
| An Empirical Study of National Culture Based on Hofstede Model and its Effect on the Inequal Distribution of Income and Wealth R Bhattacharya, S Roy, S Sarma The Management Accountant Journal 55 (9), 94-99, 2020 | | 2020 |
| An Assessment of the Role of National Culture as a Determinant of Entrepreneurial Orientation R Bhattacharya, S Roy, S Sarma ICTACT Journal on Management Studies, 1197-1203, 2020 | | 2020 |
| SURVIVAL OF THE FITTEST: AN EXPLORATORY STUDY OF THE FITNESS SERVICES WITH A REVIEW OF CUSTOMER EXPECTATION AND SERVICE DELIVERY BMDB Dr. Sarmistha Sarma International Journal of Advance and Innovative Research 5 (1), 29-33, 2018 | | 2018 |
| Service Branding through Quality Practices in Public and Private Telecommunication Organization A Krishnan Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools …, 2018 | | 2018 |
| The Influence of Socio-Economic Factors on State and Dynamics of Consumer Behaviour: Measuring and Evaluation V Krasko Global Observations of the Influence of Culture on Consumer Buying Behavior …, 2018 | | 2018 |
| IITM Journal of Business Studies (JBS) IITM Journal of Business Studies (JBS) 4 (1), 80, 2017 | | 2017 |
