| Stay Away From Me: Examining the Determinants of Consumer Avoidance to Personalized Advertising TH Baek, M Morimoto Journal of Advertising 41 (1), 59-76, 2012 | 762 | 2012 |
| The Differential Roles of Brand Credibility and Brand Prestige in Consumer Brand Choice TH Baek, J Kim, JH Yu Psychology & Marketing 27 (7), 662-678, 2010 | 700 | 2010 |
| Exploring the Consequences of Brand Credibility in Services TH Baek, K Whitehill King Journal of Services Marketing 25 (4), 260-272, 2011 | 320 | 2011 |
| Examining the antecedents and consequences of mobile app engagement S Kim, TH Baek Telematics and Informatics 35 (1), 148-158, 2018 | 213 | 2018 |
| Guilt and shame: Environmental message framing effects TH Baek, S Yoon Journal of Advertising 46 (3), 440-453, 2017 | 184 | 2017 |
| Factors Affecting Stickiness and Word of Mouth in Mobile Applications S Kim, TH Baek, YK Kim, K Yoo Journal of Research in Interactive Marketing 10 (3), 177-192, 2016 | 156 | 2016 |
| Dimensions of News Media Brand Personality TH Baek, J Kim, HJ Martin Journalism & Mass Communication Quarterly 87 (1), 117-134, 2010 | 127 | 2010 |
| Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses TH Baek, CY Yoo, S Yoon International Journal of Advertising 37 (3), 421-439, 2018 | 123 | 2018 |
| Branded app usability: Conceptualization, measurement, and prediction of consumer loyalty TH Baek, CY Yoo Journal of Advertising 47 (1), 70-82, 2018 | 114 | 2018 |
| Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising NR Han, TH Baek, S Yoon, Y Kim Journal of Retailing and Consumer Services 51, 352-361, 2019 | 106 | 2019 |
| When Environmental Messages Should Be Assertive: Examining the Moderating Role of Effort Investment TH Baek, S Yoon, S Kim International Journal of Advertising 34 (1), 135-157, 2015 | 101 | 2015 |
| Library marketing via social media: The relationships between Facebook content and user engagement in public libraries S Joo, N Choi, TH Baek Online Information Review 42 (6), 940-955, 2018 | 93 | 2018 |
| The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior TH Baek, LN Reid Psychology & Marketing 30 (8), 635-646, 2013 | 84 | 2013 |
| Assertive environmental advertising and reactance: Differences between South Koreans and Americans Y Kim, TH Baek, S Yoon, S Oh, YK Choi Journal of Advertising 46 (4), 550-564, 2017 | 79 | 2017 |
| Programmatic creative: AI can think but it cannot feel M Bakpayev, TH Baek, P van Esch, S Yoon Australasian Marketing Journal 30 (1), 90-95, 2022 | 75 | 2022 |
| Colour effects in green advertising D Lim, TH Baek, S Yoon, Y Kim International Journal of Consumer Studies 44 (6), 552-562, 2020 | 74 | 2020 |
| Effort Investment in Persuasiveness: A Comparative Study of Environmental Advertising in the United States and Korea S Yoon, Y Kim, TH Baek International Journal of Advertising 35 (1), 93-105, 2016 | 57 | 2016 |
| Presence and Effects of Health and Nutrition-Related (HNR) Claims with Benefit-Seeking and Risk-Avoidance Appeals in Female-Orientated Magazine Food Advertisements H Choi, K Yoo, TH Baek, LN Reid, W Macias International Journal of Advertising 32 (4), 587-616, 2013 | 57 | 2013 |
| Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising TH Baek, S Yoon, S Kim, Y Kim Marketing Letters 30, 75-90, 2019 | 51 | 2019 |
| The effect of 360-degree rotatable product images on purchase intention S Kim, TH Baek, S Yoon Journal of Retailing and Consumer Services 55, 102062, 2020 | 45 | 2020 |
Sukki YoonProfessor of Marketing, Bryant UniversityVerified email at bryant.edu
