| Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective KC Anderson, DK Knight, S Pookulangara, B Josiam Journal of Retailing and Consumer Services 21 (5), 773-779, 2014 | 388 | 2014 |
| Distance be damned: The importance of social presence in a pandemic constrained environment C Mitchell, K Cours Anderson, D Laverie, A Hass Marketing Education Review 31 (4), 294-310, 2021 | 26 | 2021 |
| In the consumers’ eye: A mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions KC Anderson, DA Laverie Journal of Retailing and Consumer Services 67, 102977, 2022 | 19 | 2022 |
| The Impact of Virtual Marketing Strategies on the Price‑TOM Relation KC Anderson, J Freybote, KT Manis The Journal of Real Estate Finance and Economics, 2022 | 13 | 2022 |
| “Let’s be independent together”: Enabling student autonomy with team based learning activities in a flipped class A Hass, DA Laverie, K Cours Anderson Marketing Education Review 31 (2), 147-153, 2021 | 8 | 2021 |
| The virtuous cycle: Social media influencers’ potential for kindness contagion T Bradley, KC Anderson, A Hass Journal of Macromarketing 43 (2), 110-118, 2023 | 3 | 2023 |
| # SocialMediaWellness: Exploring a research agenda and conceptualization for healthy social media consumption. BA Mertz, A Hass, KC Anderson, T Kaskela, LJ Zmich Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2179, 2023 | 2 | 2023 |
| Early adoption of innovative media into digital marketing strategies: an abstract KC Anderson, KT Manis Academy of Marketing Science Annual Conference, 119-120, 2020 | 2 | 2020 |
| Signaling Product Quality with Virtual Reality? An Interpretation with Consumer-Perceived Marketing Media Innovativeness KC Anderson, DA Laverie Association of Marketing Science Conference, 2020 | 2 | 2020 |
| Technology has Agency too! Disentangling Technology's Causal and Structural Agency in a Service System KC Anderson, H Hansen, D Laverie Journal of Macromarketing, 02761467241238184, 2024 | | 2024 |
| Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension KC Anderson, LJ Zmich, BA Mertz, A Hass Journal of Macromarketing 44 (1), 224-238, 2024 | | 2024 |
| Peer‐to‐peer community on social media: An exploratory cross‐cultural study KC Anderson, PA Albinsson, C Ducarroz Journal of Consumer Behaviour, 2023 | | 2023 |
| A Cross-cultural Study of Belgian and US Social Media Users’ Need for Community: An Exploratory Study using PLS-SEM KC Anderson, P Albinsson, C Ducarroz Society for Marketing Advances, 2022 | | 2022 |
| #SocialMediaWellness: Exploring a Research Agenda for Healthy Social Media Consumption L Mertz, B., Hass, A., Anderson, K.C., Kaskela, T., and Zmich 2022 Winter Conference of the American Marketing Association (AMA), 2022 | | 2022 |
| Enabling Creative Small Business Innovation in a Crisis: An Abstract A Hass, KC Anderson, C Mitchell Academy of Marketing Science Annual Conference-World Marketing Congress, 165-166, 2021 | | 2021 |
| Consuming the Sociality of Place M Thomas, A Mitchell, K Cours Anderson, K Preiksaitis, D Leavins ACR North American Advances, 2021 | | 2021 |
| Creating value and markets: An exploration with virtual reality technology KC Anderson | | 2021 |
| NEW MEDIA TECHNOLOGY: MARKET EMERGENCE THROUGH IMAGINATION PROCESSES KC Anderson 2020 AMA Summer Academic Conference, 101, 2020 | | 2020 |
| New Media Technology Market Emergence: the Implication of Imagination Processes K Cours Anderson ACR North American Advances, 2020 | | 2020 |
| Super-Heroes at Your Service: Business Communities Inspiring Creativity to Mitigate Crisis KC Anderson, AM Hass Society for Marketing Advances Conference, 2020 | | 2020 |
Debbie LaverieTexas Tech UniversityVerified email at ttu.edu
