| Brand spillover effects within a sponsor portfolio: The interaction of image congruence and portfolio size J Cobbs, M Groza, G Rich Marketing Management Journal 25 (2), 107-122, 2016 | 37 | 2016 |
| Impact of market demand on recurring hallmark sporting event spectators: An empirical study of the Shanghai Masters L Luo, TY Qian, G Rich, JJ Zhang International Journal of Sports Marketing and Sponsorship 23 (2), 311-325, 2022 | 7 | 2022 |
| Student-Athletes at an Historically Black University (HBU): Examining the Relationship Between Student-Engagement on Campus and Career Situation Awareness G Rich, K Kungu, A Boolani Journal of Athlete Development and Experience 2 (2), 2, 2020 | 4 | 2020 |
| Home Fare Advantage: An examination of the Role of Food and Beverages in Mercedes-Benz Stadium’s Event Experience MA Slavich, G Rich, D Williams Journal of Applied Sport Management 14 (3), 1, 2022 | 1 | 2022 |
| Conceptual distinctions in general and local sponsorship objectives: A qualitative inquiry G Rich, JN Hall, BJ Hawkins Global Sport Business, 261-297, 2019 | 1 | 2019 |
| Journal of Athlete Development and Experience G Rich, K Kungu, A Boolani Journal of Athlete Development and Experience: Vol 2 (2), 2, 2020 | | 2020 |
| Savannah Hockey Classic Attendance Motivation C Hanna, CR Barnhill, G Rich, A Rundio, C Gipson Journal of Tourism Insights 10 (1), 1, 2020 | | 2020 |
| Exploring Work-Integrated Learning: A Case Study in Course-Driven Management of a Not-for-Profit Sporting Event G Rich, CR Barnhill, C Hanna | | |
| Home Fare Advantage: An Examination of the Role of Food and Beverages in Mercedes-Benz Stadium’s Spectator Experience M Slavich, G Rich, D Williams | | |
| Exploring Managerial Reasons for Hometown Sport Sponsorships G Rich | | |
| Do Millennial Endorser Preferences Still Match-Up When Considering Race and Gender? G Rich, BJ Hawkins | | |
Joe CobbsProfessor of Marketing & Sports Business, Northern Kentucky UniversityVerified email at nku.edu
