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Thanuja Rathakrishnan
Thanuja Rathakrishnan
Taylors University, Subang Jaya
Verified email at taylors.edu.my
Title
Cited by
Cited by
Year
Turnover intentions of lecturers in private universities in Malaysia
T Rathakrishnan¹, NS Imm, TK Kok
Social Sciences & Humanities 24, 129-146, 2016
922016
How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context
WF Yee, SI Ng, K Seng, XJ Lim, T Rathakrishnan
Journal of Marketing Analytics, 1-17, 2021
262021
Conceptualizing inclusive learning and development: A framework towards entrepreneurial competency practices for sustainability
N Chander, ML Siow, S Ramachandran, P Kunasekaran, ...
Sustainability 12 (17), 6905, 2020
112020
Unveiling the role of entrepreneurial education in preparing the next generation of entrepreneurs in Malaysia
F Feranita, R Mouawad, M Amin, LW Leong, T Rathakrishnan
Strategic entrepreneurial ecosystems and business model innovation, 17-30, 2022
72022
Determinants of fruit purchasing decision among Singaporean consumers: An empirical study
C Suntharalingam, T Rathakrishnan, S Safari
Journal of International Food & Agribusiness Marketing 35 (3), 336-366, 2023
32023
O enigma corporativo: como combinar pessoas e processos para melhorar o desempenho da empresa
T Rathakrishnan, SI Ng, JA Ho, D Zawawi
RBGN: Revista Brasileira de Gestão de Negócios 23 (2), 226-251, 2021
32021
Wildlife memorable tourism experiences as antecedents of visitor loyalty at Sepilok Orangutan Rehabilitation Centre (SORC), Sabah, Malaysia.
T Rathakrishnan, S Ramachandran, SM Ling, A Shuib, ...
32020
Stakeholder’s perception on Malaysia’s edu-tourism sustainability performance
KT Hong, SI Ng, JA Ho, SC Wong, T Rathakrishnan
Electronic Journal of Applied Statistical Analysis 16 (1), 50-79, 2023
22023
Evolution of entrepreneurship development among different generations in adopting Technology in Malaysia: towards a reconciliation for collaboration
T Rathakrishnan, F Feranita, LW Leong, YJ Yi, R Mouawad
Innovation in ASEAN: Change and Development, 53-64, 2022
22022
The Corporate Conundrum: How to Blend People and Process to Improve Firm Performance
T Rathakrishnan, SI Ng, JA Ho, D Zawawi
Revista Brasileira de Gestao de Negocios (Brazilian Journal of Business …, 2021
22021
The Influence of Green Human Resource Management on Corporate Sustainability Performance in the Malaysia Automotive Industry
WL Lin, JY Yong, F Feranita, T Rathakrishnan
Green Human Resource Management: A View from Global South Countries, 425-439, 2024
12024
Adversity Breeds Innovation: The Essential Role of Necessity-Preneurs in the COVID-19 Era
TBJ Kumar, T Rathakrishnan, F Feranita, YJ Yi
Entrepreneurship Research: Developing New and Emerging Patterns in the Post …, 2023
12023
Adoption of sustainable agricultural practices among smallholder dairy farmers in Malaysia: Contributing factors and smart farming prospects
T Rathakrishnan, C Suntharalingam, LY Shern, LS Keng, Y Lee Hai, ...
Journal of Smart Science and Technology 2 (2), 16-31, 2022
12022
Leveraging Green Human Resource Management and Green Innovation into Sustainable Competitive Advantage for Small and Medium Enterprises
YJ Yi, LW Leong, F Feranita, T Rathakrishnan, CCW Chieh
Green Human Resource Management: A View from Global South Countries, 277-290, 2024
2024
Cracking the Code: Creating an Immersive Learning Environment Through a Digital Escape Room Adventure
TBJ Kumar, T Rathakrishnan
Digital Technologies in Modeling and Management: Insights in Education and …, 2024
2024
Harnessing Parasocial Interaction in Entrepreneurial Education: Virtual Mentoring for Distance Learning
T Rathakrishnan, TBJ Kumar, F Feranita, WL Lin
Innovation Capabilities and Entrepreneurial Opportunities of Smart Working …, 2024
2024
Silent Killer or Silent Success: The Double-Edged Sword of Viral Marketing on Entrepreneurship
T Rathakrishnan, TBJ Kumar, F Feranita, YJ Yi
Entrepreneurship Research: Developing New and Emerging Patterns in the Post …, 2023
2023
The chicken and egg story of a call centre in Malaysia
AFF Chan, KK Tee, T Rathakrishnan, JA Ho, SI Ng
Emerald Emerging Markets Case Studies 11 (3), 1-25, 2021
2021
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