| Elements of strategic social media marketing: A holistic framework R Felix, PA Rauschnabel, C Hinsch Journal of Business Research 70, 118-126, 2017 | 1497 | 2017 |
| Augmented reality marketing: How mobile AR-apps can improve brands through inspiration PA Rauschnabel, R Felix, C Hinsch Journal of Retailing and Consumer Services 49, 43-53, 2019 | 624 | 2019 |
| What is XR? Towards a framework for augmented and virtual reality PA Rauschnabel, R Felix, C Hinsch, H Shahab, F Alt Computers in Human Behavior 133, 107289, 2022 | 422 | 2022 |
| Green consumer behavior in an emerging economy: confusion, credibility, and compatibility L Carrete, R Castaño, R Felix, E Centeno, E González Journal of Consumer Marketing 29 (7), 470-481, 2012 | 315 | 2012 |
| Strategic customer engagement marketing: A decision making framework A Alvarez-Milán, R Felix, PA Rauschnabel, C Hinsch Journal of Business Research 92, 61-70, 2018 | 210 | 2018 |
| Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing C Hinsch, R Felix, PA Rauschnabel Journal of Retailing and Consumer Services 53, 101987, 2020 | 204 | 2020 |
| I believe therefore I care: the relationship between religiosity, environmental attitudes, and green product purchase in Mexico R Felix, K Braunsberger International Marketing Review 33 (1), 137-155, 2016 | 170 | 2016 |
| Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy EM González, R Felix, L Carrete, E Centeno, R Castaño Journal of Marketing Theory and Practice 23 (3), 287-302, 2015 | 109 | 2015 |
| Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension R Felix, A Borges Journal of Brand Management 21 (7-8), 579-593, 2014 | 97 | 2014 |
| Religiousness and environmental concern: A multilevel and multi-country analysis of the role of life satisfaction and indulgence R Felix, C Hinsch, PA Rauschnabel, B Schlegelmilch Journal of Business Research 91, 304-312, 2018 | 90 | 2018 |
| Brand communities for mainstream brands: the example of the Yamaha R1 brand community R Felix Journal of Consumer Marketing 29 (3), 225-232, 2012 | 64 | 2012 |
| Multi-brand loyalty: when one brand is not enough R Felix Qualitative Market Research: An International Journal 17 (4), 464-480, 2014 | 51 | 2014 |
| Non‐deceptive counterfeit purchase behavior of luxury fashion products DP Singh, MN Kastanakis, J Paul, R Felix Journal of Consumer Behaviour 20 (5), 1078-1091, 2021 | 48 | 2021 |
| Multi-brand loyalty in consumer markets: A qualitatively-driven mixed methods approach G Arifine, R Felix, O Furrer European Journal of Marketing 53 (11), 2419-2450, 2019 | 48 | 2019 |
| Quality of life in Mexico: a formative measurement approach R Felix, J Garcia-Vega Applied Research in Quality of Life 7 (3), 223-238, 2012 | 48 | 2012 |
| Nourish what you own: psychological ownership, materialism and pro-environmental behavioral intentions R Felix, J Almaguer Journal of Consumer Marketing 36 (1), 82-91, 2019 | 43 | 2019 |
| When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products R Felix, EM González, R Castaño, L Carrete, RT Gretz International Journal of Consumer Studies 46 (3), 925-943, 2022 | 40 | 2022 |
| The influence of perceived strength of brand origin on willingness to pay more for luxury goods SW Siew, MS Minor, R Felix Journal of Brand Management 25 (6), 591-605, 2018 | 39 | 2018 |
| Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging Economy R Felix, MR Garza Psychology & Marketing 29 (12), 980-994, 2012 | 39 | 2012 |
| The impact of scale width on responses for multi-item, self-report measures R Felix Journal of Targeting, Measurement and Analysis for Marketing 19 (3-4), 153-164, 2011 | 29 | 2011 |
Christian HinschAssociate Professor of Marketing, Grand Valley State UniversityVerified email at gvsu.edu
