| CARE‐ing strategy for integration of brand identity with brand image D Roy, S Banerjee International journal of commerce and management 17 (1/2), 140-148, 2007 | 279 | 2007 |
| Dimensions of Indian culture, core cultural values and marketing implications: An analysis S Banerjee Cross Cultural Management: An International Journal 15 (4), 367-378, 2008 | 214 | 2008 |
| Influence of consumer personality, brand personality, and corporate personality on brand preference: An empirical investigation of interaction effect S Banerjee Asia Pacific Journal of Marketing and Logistics, 2016 | 133 | 2016 |
| IDENTIFICATION AND MEASUREMENT OF BRAND IDENTITY AND IMAGE GAP: A QUANTITATIVE APPROACH D Roy, S Banerjee Journal of Product & Brand Management 23 (3), 207-219, 2014 | 130 | 2014 |
| Strategic brand-culture fit: A conceptual framework for brand management S Banerjee Journal of Brand Management 15, 312-321, 2008 | 115 | 2008 |
| Changing features of the automobile industry in Asia: Comparison of production, trade and market structure in selected countries B Nag, S Banerjee, R Chatterjee ARTNeT Working Paper Series, 2007 | 112 | 2007 |
| Brand co-creation through triadic stakeholder participation S Sarkar, S Banerjee European Business Review 31 (5), 585-609, 2019 | 43 | 2019 |
| Marketing Communication through Brand Placement- A Strategic Roadmap S Banerjee Journal of Marketing & Communication 5 (2), 04-22, 2009 | 42 | 2009 |
| On the Relationship between Brand Scandal and Consumer Attitudes: A Literature Review and Research Agenda; https://doi.org/10.1111/ijcs.12633 (published online on 12.9.2020) S Kapoor, S Banerjee International Journal of Consumer Studies 45 (5), 1047-1078, 2021 | 41 | 2021 |
| Factors responsible behind political brand preference: an empirical study on Indian voters S Banerjee, B Ray Chaudhuri Marketing Intelligence & Planning 34 (4), 559-582, 2016 | 40 | 2016 |
| Logo change: little image touch up or serious overhaul! İmperatives and scanning parameters S BANERJEE Journal of Marketing & Communication 4 (1), 59-70, 2008 | 32 | 2008 |
| Brand co-creation through participation of organization, consumers, and suppliers: an empirical validation S Sarkar, S Banerjee Journal of Product & Brand Management 30 (8), 1094-1114, 2021 | 25 | 2021 |
| Party brand hate in political market: antecedents and consequences S Banerjee, P Goel Asian Journal of Political Science 28 (2), 97-121, 2020 | 25 | 2020 |
| Strategic branding roadmap for SMEs operating in business‐to‐business sector: A study on Indian auto component sector D Roy, S Banerjee Journal of Research in Marketing and Entrepreneurship 14 (2), 142-163, 2012 | 23 | 2012 |
| Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies: Views of health care professionals of India S Banerjee, SK Dash Journal of Medical Marketing 11 (3), 204-214, 2011 | 23 | 2011 |
| Factors influencing scope and acceptability of E‐detailing as a pharmaceutical marketing communication tool in emerging economies like India: Views of the company personnel S Banerjee, SK Dash International Journal of Pharmaceutical and Healthcare Marketing 5 (2), 153-168, 2011 | 22 | 2011 |
| Brand love and party preference of young political consumers (voters) S Banerjee, B Ray Chaudhuri International Review on Public and Nonprofit Marketing; https://doi.org/10 …, 2022 | 19 | 2022 |
| An Empirical Analysis on Attitude of Indian Consumers towards Packaging & Labelling Across Different Product Categories S Banerjee Journal of Marketing & Communication 9 (1), 20-30, 2013 | 17 | 2013 |
| Study on Consumer Buying Behavior During Purchase of a Second Car S Banerjee Journal of Marketing & Communication 6 (2), 04-13, 2010 | 17 | 2010 |
| Factors shaping attitude of voters about celebrity politicians: Direct and indirect effects S Banerjee, BR Chaudhuri Journal of Business Research 109, 210-220, 2020 | 15 | 2020 |
Bibek Ray ChaudhuriProfessorVerified email at iift.edu
