Impact of positioning strategies on corporate performance C Blankson, SP Kalafatis, JMS Cheng, C Hadjicharalambous Journal of Advertising Research 48 (1), 106-122, 2008 | 91 | 2008 |
A typology of brand extensions: Positioning cobranding as a sub-case of brand extensions C Hadjicharalambous Journal of American Academy of Business 10 (1), 372-377, 2006 | 67 | 2006 |
Why private label grocery brands have not succeeded in Asia R Mandhachitara, RM Shannon, C Hadjicharalambous Journal of Global Marketing 20 (2-3), 71-87, 2007 | 61 | 2007 |
Show me your friends and I will tell you who you are: A consumer evaluation of cobranding extensions using structural equation modeling C Hadjicharalambous City University of New York, 2001 | 30 | 2001 |
Ethnicity/race and gender effects on ethical sensitivity in four sub-cultures C Hadjicharalambous, L Walsh J. Legal Ethical & Regul. Isses 15, 119, 2012 | 23 | 2012 |
A unified framework for evaluating brand alliances and cobranding strategies: implications and future directions C Hadjicharalambous Academy of Marketing Studies Journal 17 (2), 13, 2013 | 20 | 2013 |
Commercial versus internally developed standardized tests: Lessons from a small regional school C Hadjicharalambous Journal of Education for Business 89 (1), 42-48, 2014 | 13 | 2014 |
Brand ownership effects in response to cobranding extensions C Hadjicharalambous The Journal of Business and Economic Studies 16 (1), 19, 2010 | 12 | 2010 |
Attitudes toward ethical sensitivity: Implications related to gender identity and personality C Hadjicharalambous, Z Shi J. Legal Ethical & Regul. Isses 18, 31, 2015 | 10 | 2015 |
The periodization of marketing: Myth or reality? Evidence from the Scott paper company B Olsen, C Hadjicharalambous Academy of Marketing Studies Journal 15, 33, 2011 | 7 | 2011 |
GENDER IDENTITY AND PERSONALITY INFLUENCE ON ETHICAL SENSITIVITY C Hadjicharalambous, Z Shi Allied Academies International Conference. Academy of Legal, Ethical and …, 2015 | | 2015 |
A Comparison of Ethical Behavior between American and Cypriot Students C Hadjicharalambous, O Iordanou Proceedings of the Northeast Business & Economics Association, 140-141, 2012 | | 2012 |
The Relationship between Ethical Sensitivity and Interpersonal Orientation Personality Scale C Hadjicharalambous Proceedings of the Northeast Business & Economics Association, 205-206, 2011 | | 2011 |
POWER AND OPPORTUNISM IN CHANNELS OF DISTRIBUTION C Hadjicharalambous, MW Preis Allied Academies International Conference. Academy of Marketing Studies …, 2003 | | 2003 |
Are Brand Attitudes and Subsequent Purchase Decision Stable Overtime in the Thai Soft Drinks Market C Hadjicharalambous, R Mandhachitara | | |
Stephen C. Betts, William Paterson University Z Taran, JW Bovinet, SW Edison, C Hadjicharalambous, MW Preis, ... | | |