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Costas Hadjicharalambous
Costas Hadjicharalambous
Associate Professor of Marketing, SUNY College at Old Westbury
Verified email at oldwestbury.edu
Title
Cited by
Cited by
Year
Impact of positioning strategies on corporate performance
C Blankson, SP Kalafatis, JMS Cheng, C Hadjicharalambous
Journal of Advertising Research 48 (1), 106-122, 2008
912008
A typology of brand extensions: Positioning cobranding as a sub-case of brand extensions
C Hadjicharalambous
Journal of American Academy of Business 10 (1), 372-377, 2006
672006
Why private label grocery brands have not succeeded in Asia
R Mandhachitara, RM Shannon, C Hadjicharalambous
Journal of Global Marketing 20 (2-3), 71-87, 2007
612007
Show me your friends and I will tell you who you are: A consumer evaluation of cobranding extensions using structural equation modeling
C Hadjicharalambous
City University of New York, 2001
302001
Ethnicity/race and gender effects on ethical sensitivity in four sub-cultures
C Hadjicharalambous, L Walsh
J. Legal Ethical & Regul. Isses 15, 119, 2012
232012
A unified framework for evaluating brand alliances and cobranding strategies: implications and future directions
C Hadjicharalambous
Academy of Marketing Studies Journal 17 (2), 13, 2013
202013
Commercial versus internally developed standardized tests: Lessons from a small regional school
C Hadjicharalambous
Journal of Education for Business 89 (1), 42-48, 2014
132014
Brand ownership effects in response to cobranding extensions
C Hadjicharalambous
The Journal of Business and Economic Studies 16 (1), 19, 2010
122010
Attitudes toward ethical sensitivity: Implications related to gender identity and personality
C Hadjicharalambous, Z Shi
J. Legal Ethical & Regul. Isses 18, 31, 2015
102015
The periodization of marketing: Myth or reality? Evidence from the Scott paper company
B Olsen, C Hadjicharalambous
Academy of Marketing Studies Journal 15, 33, 2011
72011
GENDER IDENTITY AND PERSONALITY INFLUENCE ON ETHICAL SENSITIVITY
C Hadjicharalambous, Z Shi
Allied Academies International Conference. Academy of Legal, Ethical and …, 2015
2015
A Comparison of Ethical Behavior between American and Cypriot Students
C Hadjicharalambous, O Iordanou
Proceedings of the Northeast Business & Economics Association, 140-141, 2012
2012
The Relationship between Ethical Sensitivity and Interpersonal Orientation Personality Scale
C Hadjicharalambous
Proceedings of the Northeast Business & Economics Association, 205-206, 2011
2011
POWER AND OPPORTUNISM IN CHANNELS OF DISTRIBUTION
C Hadjicharalambous, MW Preis
Allied Academies International Conference. Academy of Marketing Studies …, 2003
2003
Are Brand Attitudes and Subsequent Purchase Decision Stable Overtime in the Thai Soft Drinks Market
C Hadjicharalambous, R Mandhachitara
Stephen C. Betts, William Paterson University
Z Taran, JW Bovinet, SW Edison, C Hadjicharalambous, MW Preis, ...
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