| The experimental evaluation of brand strength and brand value J He, BJ Calder Journal of Business Research 115, 194-202, 2020 | 52 | 2020 |
| Moderate expected utility J He Moderate Expected Utility: He, Junnan, 2019 | 11 | 2019 |
| Risk reducers in convex order J He, Q Tang, H Zhang Insurance: Mathematics and Economics 70, 80-88, 2016 | 8 | 2016 |
| A generalized unification theorem for choice theoretic foundations: Avoiding the necessity of pairs and triplets J He Kiel Institute for the World Economy (IfW), 2012 | 7 | 2012 |
| Moderate utility J He, P Natenzon Available at SSRN 3243657, 2022 | 6 | 2022 |
| Teaching Them How to Fish: The Makings of Business Accelerators C Chen, J He Available at SSRN 3869952, 2021 | 4 | 2021 |
| Bayesian contextual choices under imperfect perception of attributes J He Management Science 70 (3), 1465-1482, 2024 | 2 | 2024 |
| A Test for Sparsity J He | 1 | 2018 |
| No Sparsity in Asset Pricing: Evidence from a Generic Statistical Test J He, L Zhao, G Zhou Available at SSRN, 2024 | | 2024 |
| Random Choice and Differentiation J He, P Natenzon | | 2023 |
| Diversified Production and Market Power: Theory and Evidence from Renewables M Fioretti, J He, JA Tamayo | | 2023 |
| Essays on Econometrics and Rational Choice J He Washington University in St. Louis, 2019 | | 2019 |
| Optimal Estimation when the Parameter Space is of Infinite Dimension J He, W Ploberger | | 2018 |
| Prior Free Bayesian Estimation through the AIC J He, W Ploberger | | 2018 |
| Bayesian priors and model selection J He, W Ploberger | | 2015 |
| On the Necessity of Pairs and Triplets for the Equivalence between Rationality Axioms J He Economics 6 (1), 20120031, 2012 | | 2012 |
| A Generalization of Sen’s Unification Theorem: Avoiding the Necessity of Pairs and Triplets J He | | 2011 |
| A``Glass Ceiling''in Venture Financing: Evidence from Business Accelerator Graduates C Chen, J He Available at SSRN 4807933, 0 | | |
| Rational Contextual Choices under Imperfect Perception of Attributes J He | | |
