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Co-authors
- Martin MendeJim Moran Professor of Business Administration, Rockwood School of Marketing, Florida State Univ.Verified email at fsu.edu
- Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeVerified email at babson.edu
- Jenny van DoornProfessor of Services Marketing, University of GroningenVerified email at rug.nl