| Beyond seeing McDonald's fiesta menu: The role of accent in brand sincerity of ethnic products and brands M Puzakova, H Kwak, M Bell Journal of Advertising 44 (3), 219-231, 2015 | 52 | 2015 |
| ¿ Y Usted? Social influence effects on consumers' service language preferences ML Bell, M Puzakova Journal of Business Research 72, 168-177, 2017 | 21 | 2017 |
| A study of the structural integration of the marketing and PR functions in the C-suite P Nath, M Bell Journal of Marketing Communications 22 (6), 626-652, 2016 | 5 | 2016 |
| Thinking outside of the firm: self-transcendence values’ effects on corporate reputation ML Bell Corporate Reputation Review 26 (2), 150-165, 2023 | 4 | 2023 |
| Global country social responsibility: What is it? An abstract BV Dimitrova, S Kim, M Bell, N Frantz Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 3 | 2018 |
| Examining motivations and challenges of black wine entrepreneurs using the push–pull theory of entrepreneurship M Bell, L Thach, F Fang International Journal of Wine Business Research 35 (3), 445-466, 2023 | 2 | 2023 |
| Self-Enhancement and Self-Transcendence Organizational Values' Effects on Customer Satisfaction and Corporate Reputation ML Bell Drexel University, 2013 | 2 | 2013 |
| Thriving on the Vine: The Growth of Black Entrepreneurs in the American Wine Industry. M Bell Journal of Business Diversity 23 (4), 2023 | | 2023 |
| Low-No Alcoholic Wines as a Growing Product Category? Examining the Sober-Curious Movement in America R Schaffer, M Bell 13th International Conference of the Academy of Wine Business Research, 233, 2022 | | 2022 |
| More Than the Bottom Line: Does Socioemotional Wealth Impact the Marketing of Ethnic Minority Family Businesses? An Abstract MD Porter III, M Bell, F Parra, WK Story Academy of Marketing Science Annual Conference, 381-382, 2022 | | 2022 |
| Terroir Noir: A Study of Black Wine Entrepreneurs M Bell | | 2021 |
| Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: An Abstract P Richardson-Greenfield, M Bell, AJ Reynolds-Pearson, RE Cruz Academy of Marketing Science Annual Conference-World Marketing Congress, 403-404, 2021 | | 2021 |
| Structured Abstract: Y Usted? The Effects of Social Influence on Consumers’ Service Language Preference M Bell, M Puzakova Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
| The Effects of Spokesperson Accent on Attitude Toward Advertising and Brand: A Hedonic Versus Utilitarian Perspective M Bell, M Puzakova, H Kwak Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference …, 2014 | | 2014 |
Marina PuzakovaLehigh UniversityVerified email at lehigh.edu
