| Assessing the effects of animation in online banner advertising: Hierarchy of effects model CY Yoo, K Kim, PA Stout Journal of interactive advertising 4 (2), 49-60, 2004 | 318 | 2004 |
| Unconscious processing of web advertising: Effects on implicit memory, attitude toward the brand, and consideration set CY Yoo Journal of interactive marketing 22 (2), 2-18, 2008 | 237 | 2008 |
| Processing of animation in online banner advertising: The roles of cognitive and emotional responses CY Yoo, K Kim Journal of Interactive Marketing 19 (4), 18-34, 2005 | 237 | 2005 |
| Audience motivations for using interactive features: Distinguishing use of different types of interactivity on an online newspaper DS Chung, CY Yoo Mass Communication and Society 11 (4), 375-397, 2008 | 216 | 2008 |
| Brand followers: Consumer motivation and attitude towards brand communications on Twitter ES Kwon, E Kim, Y Sung, CY Yoo International Journal of Advertising 33 (4), 657-680, 2014 | 173 | 2014 |
| Modeling audience interactivity as the gratification-seeking process in online newspapers CY Yoo Communication Theory 21 (1), 67-89, 2011 | 163 | 2011 |
| Factors affecting users' interactivity with the web site and the consequences of users' interactivity CY Yoo, PA Stout Proceedings of the Conference-American Academy of Advertising, 53-61, 2001 | 129 | 2001 |
| Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses TH Baek, CY Yoo, S Yoon International Journal of Advertising 37 (3), 421-439, 2018 | 124 | 2018 |
| Branded app usability: Conceptualization, measurement, and prediction of consumer loyalty TH Baek, CY Yoo Journal of Advertising 47 (1), 70-82, 2018 | 115 | 2018 |
| Effects beyond click-through: Incidental exposure to web advertising CY Yoo Journal of Marketing Communications 15 (4), 227-246, 2009 | 102 | 2009 |
| Branding potentials of keyword search ads: The effects of ad rankings on brand recognition and evaluations CY Yoo Journal of Advertising 43 (1), 85-99, 2014 | 68 | 2014 |
| The effects of persuasion knowledge on click-through of keyword search ads: Moderating role of search task and perceived fairness CY Yoo Journalism & Mass Communication Quarterly 86 (2), 401-418, 2009 | 65 | 2009 |
| Implicit memory measures for web advertising effectiveness CY Yoo Journalism & Mass Communication Quarterly 84 (1), 7-23, 2007 | 60 | 2007 |
| Are digital menus really better than traditional menus? The mediating role of consumption visions and menu enjoyment MYC Yim, CY Yoo Journal of Interactive Marketing 50 (1), 65-80, 2020 | 53 | 2020 |
| A tool for evaluating advertising concepts: Desirable characteristics as viewed by creative practitioners MW Stuhlfaut, CY Yoo Journal of Marketing Communications 19 (2), 81-97, 2013 | 41 | 2013 |
| Preattentive processing of web advertising CY Yoo Cambria Press, 2007 | 38 | 2007 |
| Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads CY Yoo International Journal of Advertising 30 (3), 399-424, 2011 | 35 | 2011 |
| Online user motivations and use of interactive features on an online news site: A uses and gratifications approach D Chung, CY Yoo Paper presented at the 2006 Annual Meeting of the International …, 2006 | 32 | 2006 |
| An experimental examination of factors affecting click-through of keyword search ads CY Yoo Journal of Current Issues & Research in Advertising 33 (1), 56-78, 2012 | 23 | 2012 |
| Deceptive advertising and abnormal stock returns: An event study analysis J Jeong, CY Yoo International Journal of Advertising 30 (3), 509-535, 2011 | 20 | 2011 |
Kwan YiEastern Kentucky UniversityVerified email at eku.edu
Kwan YiEastern Kentucky UniversityVerified email at eku.edu