| The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing J Choi, SR Madhavaram, HY Park Journal of Retailing 96 (2), 251-265, 2020 | 49 | 2020 |
| When and how brands affect importance of product attributes in consumer decision process HY Park, SR Chang European Journal of Marketing, 2022 | 33 | 2022 |
| How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal J Choi, HY Park International Journal of Research in Marketing 38 (3), 749-769, 2021 | 20 | 2021 |
| When Sadness-Evoking Charity Appeals Demotivate Charitable Giving J Choi, HY Park Choi, Jungsil & Park, Hyun Young. forthcoming.'How Donor's Regulatory Focus …, 2020 | 20* | 2020 |
| Moral Accounting: How Consumers Spend Money Tainted by Guilt HY Park, T Meyvis Available at SSRN 2043657, 2019 | 4 | 2019 |
| Feeling Moral about Money: How Moral Emotions Influence Consumer Spending Decisions HY Park, T Meyvis ACR North American Advances, 2011 | 1 | 2011 |
| How Consumers Spend and Distribute Money Tainted by Anger HY PARK Journal of Distribution Science 19 (7), 51-59, 2021 | | 2021 |
| Feeling Guilty About Money: How Consumers Prioritize Cleansing Tainted Money Over Redeeming Moral Failures HY Park, T Meyvis ACR North American Advances, 2013 | | 2013 |
