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Iván Manuel Sánchez-Duarte
Iván Manuel Sánchez-Duarte
Faculty of Education, Economy and Technology, University of Granda
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Year
Competitiveness in the tourism sector: a bibliometric analysis
C Estevão, C Costa, C Fernandes
Journal of Spatial and Organizational Dynamics 7 (1), 4-21, 2019
112019
The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series
ÁJ Rojas-Lamorena, JM Alcántara-Pilar, IM Sánchez-Duarte, ...
Journal of spatial and organizational Dynamics 7 (1), 53-66, 2019
92019
The Effect of Sociolinguism on Advertising Slogans: Language as a Conveyor of Cultural Characteristics
JM Alcántara-Pilar, IM Sánchez-Duarte, ME Rodríguez-López, ...
The Role of Language and Symbols in Promotional Strategies and Marketing …, 2019
42019
The linguistic fetish in multilingual advertising: an audio message translated into seven foreign languages
J Miguel Alcantara-Pilar, IM Sánchez-Duarte, ME Rodríguez-López, ...
Journal of Marketing Communications, 1-15, 2023
12023
Linguistics and marketing: The effect of foreign languages in advertising messages
JM Alcántara-Pilar, IM Sánchez-Duarte, M Bermúdez-Martínez, ...
Tourism & Management Studies 20 (1), 2024
2024
Proyecto i-MKT. Como el uso de la innovación despierta la motivación (3ª edición)
JM Alcántara Pilar, ME Rodríguez López, ÁJ Rojas Lamorena, ...
2022
Proyecto i-MKT. Cómo el uso de la innovación despierta la motivación (2ª edición)
JM Alcántara Pilar, ME Rodríguez López, IM Sánchez Duarte, ...
2021
EL EFECTO DEL SOCIOLINGÜISMO EN UN ESLOGAN PUBLICITARIO. EL LENGUAJE COMO TRANSPORTADOR DE CARACTERÍSTICAS CULTURALES
JM Alcántara-Pilar, IM Sánchez-Duarte, ME Rodríguez-López, ...
Egitania Sciencia 1 (22), 129-144, 2018
2018
O efeito da língua estrangeira como transportador de valores culturais
J Alcántara-Pilar, I Sánchez-Duarte, M Rodríguez-López, ...
Egitania Sciencia 1 (22), 129-144, 2018
2018
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Articles 1–9