| Crisis management in the hospitality sector SMEs in Pakistan during COVID-19 M Burhan, MT Salam, O Abou Hamdan, H Tariq International Journal of Hospitality Management 98, 103037, 2021 | 106 | 2021 |
| The perceptions of SME retailers towards the usage of social media marketing amid COVID-19 crisis MT Salam, H Imtiaz, M Burhan Journal of Entrepreneurship in Emerging Economies 13 (4), 588-605, 2021 | 70 | 2021 |
| Measuring religiosity among Muslim consumers: observations and recommendations MT Salam, N Muhamad, VS Leong Journal of Islamic Marketing 10 (2), 633-652, 2019 | 58 | 2019 |
| Purchase intention for green brands among Pakistani millennials MT Salam, KT Smith, F Mehboob Social Responsibility Journal 18 (3), 469-483, 2022 | 28 | 2022 |
| Muslim millennials’ attitudes towards fashion advertising MT Salam, N Muhamad, VS Leong International Journal of Advertising 38 (5), 796-819, 2019 | 13 | 2019 |
| Kaarvan Crafts Foundation: Embracing digital literacy for women empowerment T Irfan, MT Salam Emerald Emerging Markets Case Studies 10 (4), 1-34, 2020 | 6 | 2020 |
| Attitudes toward advertising in Brunei Darussalam MT Salam, N Muhamad, VS Leong Journal of Business and Economic Analysis 1 (1), 81-99, 2018 | 4 | 2018 |
| Modesty in Islamic fashion marketing communications in ASEAN MT Salam, NB Muhamad, VS Leong Muslim Piety as Economy, 169-188, 2019 | 2 | 2019 |
| Exploring Muslim millennials’ perception and value placed on the concept of ‘halal’ in their tourism preferences and behaviours MT Salam, N Muhamad, MA Ghani The Routledge Handbook of Halal Hospitality and Islamic Tourism, 2019 | 2 | 2019 |
| Muslim consumers' attitudes toward fashion advertising: a conceptual framework MT Salam, N Muhamad, VS Leong International Journal of Islamic Marketing and Branding 3 (3), 245-264, 2018 | 2 | 2018 |
| Web Portals Division in a quandary MT Salam Emerald Emerging Markets Case Studies 3 (8), 1-14, 2013 | 1 | 2013 |
| Modest, modern and diverse: a review of marketing communication visuals of Islamic fashion brands MT Salam, N Muhamad, VS Leong International Journal of Islamic Marketing and Branding 3 (2), 83-103, 2018 | | 2018 |
Muhamad, NazlidaUBD School of Business and Economics, Universiti Brunei DarussalamVerified email at ubd.edu.bn
