Comparison between attributes related to celebrity endorsement and social media influencer marketing: A conceptual review MCB Guruge Sri Lanka Journal of Marketing 4 (1), 17-37, 2018 | 37 | 2018 |
Conceptual review on gastronomy tourism MCB Guruge International Journal of Scientific and Research Publications 10 (2), 319-325, 2020 | 31 | 2020 |
A Descriptive Analysis on Digital Behaviour of Young Adults in Sri Lanka DK Thilina, MCB Guruge, N Nanayakkara International Journal of Business and Management Invention 9 (6), 58-67, 2020 | 5 | 2020 |
A Conceptual Review on Motivations of Consumers towards Co-Creation related to New Product Development MC Guruge Proceedings of the International Conference on Business & Information (ICBI), 2020 | 4 | 2020 |
Impact of Social Media Marketing in Selecting Sri Lanka as a Tourist Destination CB Wijesundara, MCB Guruge Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020 | 1 | 2020 |
Impact of Social Media Marketing in Selecting Sri Lanka as a Tourist Destination ABS Sarathchandra, CB Wijesundara, MCB Guruge Proceedings of the International Conference on Business & Information (ICBI), 2020 | | 2020 |
CONCEPTUAL REVIEW ON BUSINESS SUSTAINABILITY REPORTING M Guruge GSJ 8 (9), 2020 | | 2020 |