| From aesthetes to reporters: The paradigm shift in arts journalism in Finland H Hellman, M Jaakkola Journalism 13 (6), 783-801, 2012 | 120 | 2012 |
| Media & Information Literacy Curriculum For Educators & Learners A Grizzle, C Wilson, R Tuazon, CK Cheung, J Lau, R Fischer, D Ggrdon, ... United Nations Educational, Scientific and Cultural Organization, 2021 | 83* | 2021 |
| The contested autonomy of arts and journalism: Change and continuity in the dual professionalism of cultural journalism M Jaakkola Tampere University Press, 2015 | 83 | 2015 |
| Hyvä journalismi: käytännön opas kirjoittajalle M Jaakkola | 80 | 2013 |
| Liquid modern journalism with a difference: The changing professional ethos of cultural journalism M Jaakkola, H Hellman, K Koljonen, J Väliverronen Journalism Practice 9 (6), 811-828, 2015 | 50 | 2015 |
| Witnesses of a cultural crisis: Representations of media-related metaprocesses as professional metacriticism of arts and cultural journalism M Jaakkola International Journal of Cultural Studies 18 (5), 537-554, 2015 | 48 | 2015 |
| Kulttuuritoimitus uutisopissa: Kulttuurijournalismin muutos Helsingin Sanomissa 1978–2008 H Hellman, M Jaakkola Media & viestintä 32 (4-5), 2009 | 40 | 2009 |
| From re-viewers to me-viewers: The# Bookstagram review sphere on Instagram and the uses of the perceived platform and genre affordances M Jaakkola Interactions: Studies in Communication & Culture 10 (1-2), 91-110, 2019 | 39 | 2019 |
| From vernacularized commercialism to kidbait: toy review videos on YouTube and the problematics of the mash-up genre M Jaakkola Journal of Children and Media, 2019 | 39 | 2019 |
| Outsourcing views, developing news: Changes in art criticism in Finnish dailies, 1978–2008 M Jaakkola Journalism Studies 16 (3), 383-402, 2015 | 33 | 2015 |
| PROMOTING AESTHETIC TOURISM M Jaakkola Journalism Practice 6 (4), 482-496, 2012 | 31 | 2012 |
| Vernacular reviews as a form of co-consumption: The user-generated review videos on YouTube M Jaakkola MedieKultur: Journal of media and communication research 34 (65), 10-30, 2018 | 29 | 2018 |
| Journalists as media educators: Journalistic media education as inclusive boundary work M Jaakkola Journalism Practice 16 (6), 1265-1285, 2022 | 26 | 2022 |
| S (t) imulating journalism in the classroom: A structured comparison of the design of pedagogical newsrooms in Nordic academic journalism training M Jaakkola Journalism & Mass Communication Educator 73 (2), 182-199, 2018 | 22 | 2018 |
| Uuden julkisuuden sääntöjä luomassa. Keskustelevat vuorovaikutussuhteet keinona sukupolvien välisen digitaalisen kuilun kaventamiseen M Jaakkola Mediakasvatuksen käsikirja, 37-62, 2010 | 20 | 2010 |
| School-context videos in Janus-faced online publicity: Learner-generated digital video production going online L Palmgren-Neuvonen, M Jaakkola, RL Korkeamäki Scandinavian Journal of Educational Research 59 (3), 255-274, 2015 | 17 | 2015 |
| Reviewing culture online: Post-institutional cultural critique across platforms M Jaakkola Springer Nature, 2021 | 16 | 2021 |
| Teacher heutagogy in the network society: A framework for critical reflection M Jaakkola Critical learning in digital networks, 163-178, 2015 | 15 | 2015 |
| Diversity through dualism: The balancing principle as an organizational strategy in culture departments of newspapers M Jaakkola Nordicom Review 34 (s1), 89-98, 2013 | 13 | 2013 |
| Useful creativity: Vernacular reviewing on the video-sharing platform Vimeo M Jaakkola | 10 | 2020 |
