| Social media marketing: applying the uses and gratifications theory in the hotel industry EK Choi, D Fowler, B Goh, J Yuan Journal of Hospitality Marketing & Management 25 (7), 771-796, 2016 | 224 | 2016 |
| Social media as a marketing tool for events AA Harb, D Fowler, HJJ Chang, SC Blum, W Alakaleek Journal of Hospitality and Tourism Technology 10 (1), 28-44, 2019 | 84 | 2019 |
| Label design: impact on millennials' perceptions of wine CD Henley, DC Fowler, JJ Yuan, BL Stout, BK Goh International Journal of Wine Business Research 23 (1), 7-20, 2011 | 73 | 2011 |
| Exploring customer experiential components and the conceptual framework of customer experience, customer satisfaction, and actual behavior EK Choi, A Wilson, D Fowler Journal of foodservice business research 16 (4), 347-358, 2013 | 71 | 2013 |
| Simpatico in store retailing: How immigrant Hispanic emic interpret US store atmospherics and interactions with sales associates DC Fowler, SC Wesley, ME Vazquez Journal of Business Research 60 (1), 50-59, 2007 | 55 | 2007 |
| Exploration of factors influencing body image satisfaction and purchase intent: Millennial females SE Rieke, DC Fowler, HJ Chang, N Velikova Journal of Fashion Marketing and Management 20 (2), 208-229, 2016 | 54 | 2016 |
| The attributes sought in sports apparel: A ranking D Fowler Journal of Marketing Theory and Practice 7 (4), 81-88, 1999 | 40 | 1999 |
| A comparison of apparel quality: Outlet stores versus department stores D Fowler, R Clodfelter Journal of Fashion Marketing and Management: An International Journal 5 (1 …, 2001 | 28 | 2001 |
| Safety concerns of international shoppers in Las Vegas DC Fowler, MK Lauderdale, BK Goh, J Yuan International Journal of Culture, Tourism and Hospitality Research 6 (3 …, 2012 | 18 | 2012 |
| The demand for family and consumer sciences educators: Call to action B Stout, S Couch, D Fowler Journal of Family and Consumer Sciences 90 (2), 7, 1998 | 18 | 1998 |
| Retail personality and the Hispanic consumer: An exploration of American retailers SC Wesley, DC Fowler, M Elena Vazquez Managing Service Quality: An International Journal 16 (2), 167-184, 2006 | 17 | 2006 |
| Mexican cross-border shoppers' motivations to the USA J Yuan, D C. Fowler, B K. Goh, M K. Lauderdale International Journal of Culture, Tourism and Hospitality Research 7 (4 …, 2013 | 16 | 2013 |
| Characteristics of healthy foods as perceived by college students utilizing university foodservice S Lee, D Fowler, J Yuan Journal of Foodservice Business Research 16 (2), 169-182, 2013 | 13 | 2013 |
| Retail category management D Fowler, KB Goh Prentice-Hall, 2011 | 13 | 2011 |
| Residents' satisfaction with foodservice at a continuing care retirement community: A pilot study BK Goh, M Garcia, HW Joung, D Fowler Journal of Quality Assurance in Hospitality & Tourism 14 (2), 185-199, 2013 | 12 | 2013 |
| Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action A Harb, A Khliefat, YA Alzghoul, D Fowler, N Sarhan, K Eyoun Journal of Marketing for Higher Education, 1-23, 2021 | 11 | 2021 |
| Inaugural events and beer tourist behavior: Capitalizing on the craft beer movement KT Manis, HJJ Chang, DC Fowler, SC Blum Event Management 24 (2-3), 311-334, 2020 | 11 | 2020 |
| Social Media Celebrity Endorsements Effect on Generation Z's Purchase Intentions BT Ellison, BC Padgett, DC Fowler International Textile and Apparel Association Annual Conference Proceedings …, 2017 | 11 | 2017 |
| Teens and college students' purchasing decision factors of denim jeans in the United States SJ Hwang Shin, D Fowler, J Lee Fashion & Textile Research Journal 15 (6), 971-976, 2013 | 10 | 2013 |
| Do consumers’ perceptions of product quality differ from objective measures of product quality R Clodfelter, D Fowler University of Central Arkansas, Small Business Advancement National Center, 2001 | 10 | 2001 |
