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Journal of Interactive Advertising
Journal of Interactive Advertising
American Academy of Advertising
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Title
Cited by
Cited by
Year
Influencer marketing: How message value and credibility affect consumer trust of branded content on social media
C Lou, S Yuan
Journal of interactive advertising 19 (1), 58-73, 2019
23252019
Exploring consumer motivations for creating user-generated content
T Daugherty, MS Eastin, L Bright
Journal of interactive advertising 8 (2), 16-25, 2008
14072008
Measuring motivations for online opinion seeking
RE Goldsmith, D Horowitz
Journal of interactive advertising 6 (2), 2-14, 2006
14042006
Disclosing Instagram influencer advertising: The effects of disclosure language on advertising recognition, attitudes, and behavioral intent
NJ Evans, J Phua, J Lim, H Jun
Journal of interactive advertising 17 (2), 138-149, 2017
11292017
Avoidance of advertising in social networking sites: The teenage perspective
L Kelly, G Kerr, J Drennan
Journal of interactive advertising 10 (2), 16-27, 2010
9612010
Facebook me: Collective self-esteem, need to belong, and internet self-efficacy as predictors of the iGeneration’s attitudes toward social networking sites
H Gangadharbatla
Journal of interactive advertising 8 (2), 5-15, 2008
9442008
The interactive advertising model: How users perceive and process online ads
S Rodgers, E Thorson
Journal of interactive advertising 1 (1), 41-60, 2000
8912000
Motivations and antecedents of consumer engagement with brand pages on social networking sites
WHS Tsai, LR Men
Journal of Interactive Advertising 13 (2), 76-87, 2013
8442013
Viral advertising in social media: Participation in Facebook groups and responses among college-aged users
SC Chu
Journal of interactive advertising 12 (1), 30-43, 2011
6962011
Interactive digital advertising vs. virtual brand community: Exploratory study of user motivation and social media marketing responses in Taiwan
HH Chi
Journal of interactive advertising 12 (1), 44-61, 2011
6872011
Measuring the effects and effectiveness of interactive advertising: A research agenda
PA Pavlou, DW Stewart
Journal of Interactive Advertising 1 (1), 61-77, 2000
6762000
Consumers’ reliance on product information and recommendations found in UGC
HJ Cheong, MA Morrison
Journal of interactive advertising 8 (2), 38-49, 2008
6712008
Uses and gratifications theory and e-consumer behaviors: A structural equation modeling study
X Luo
Journal of Interactive advertising 2 (2), 34-41, 2002
6482002
Gender differences in privacy-related measures for young adult Facebook users
MG Hoy, G Milne
Journal of interactive advertising 10 (2), 28-45, 2010
6232010
From subservient chickens to brawny men: A comparison of viral advertising to television advertising
P Lance, G Guy J
Journal of interactive advertising 6 (2), 4-33, 2006
6102006
Relationships between blogs as eWOM and interactivity, perceived interactivity, and parasocial interaction
KS Thorson, S Rodgers
Journal of Interactive Advertising 6 (2), 5-44, 2006
6002006
Word of mouse: the role of cognitive personalization in online consumer reviews
L Xia, NN Bechwati
Journal of interactive Advertising 9 (1), 3-13, 2008
5862008
Spreading the virus: Emotional tone of viral advertising and its effect on forwarding intentions and attitudes
P Eckler, P Bolls
Journal of interactive advertising 11 (2), 1-11, 2011
5532011
The effect of perceived blogger credibility and argument quality on message elaboration and brand attitudes: An exploratory study
SC Chu, S Kamal
Journal of interactive Advertising 8 (2), 26-37, 2008
5392008
Interactivity in the context of designed experiences
C Heeter
Journal of interactive advertising 1 (1), 3-14, 2000
5342000
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