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Hyunju Shin
Hyunju Shin
Assistant Professor of Marketing and Professional Sales, Kennesaw State University
Verified email at kennesaw.edu
Title
Cited by
Cited by
Year
Examining the impact of luxury brand's social media marketing on customer engagement​: Using big data analytics and natural language processing
X Liu, H Shin, AC Burns
Journal of Business Research 125, 815-826, 2021
4912021
The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions
R Casidy, H Shin
Journal of Retailing and Consumer Services 27, 103-112, 2015
1882015
The influence of supply chain management competency on customer satisfaction and shareholder value
A Ellinger, H Shin, WM Northington, FG Adams, D Hofman, K O'Marah
Supply Chain Management: An International Journal 17 (3), 249-262, 2012
1672012
Fear during natural disaster: Its impact on perceptions of shopping convenience and shopping behavior
LRL Larson, H Shin
Services Marketing Quarterly 39 (4), 293-309, 2018
1172018
The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
H Shin, JK Eastman, D Mothersbaugh
Journal of Retailing and Consumer Services 38, 59-70, 2017
1112017
An assessment of the association between renewable energy utilization and firm financial performance
H Shin, AE Ellinger, HH Nolan, TD DeCoster, F Lane
Journal of Business Ethics 151, 1121-1138, 2018
612018
The picture of luxury: A comprehensive examination of college student consumers' relationship with luxury brands
JK Eastman, H Shin, K Ruhland
Psychology & Marketing 37 (1), 56-73, 2020
582020
Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements
H Shin, R Casidy, A Yoon, SH Yoon
Journal of Brand Management 23, 1-23, 2016
572016
Employing proactive interaction for service failure prevention to improve customer service experiences
H Shin, AE Ellinger, DL Mothersbaugh, KE Reynolds
Journal of Service Theory and Practice 27 (1), 164-186, 2017
562017
Service recovery, justice perception, and forgiveness: The “other customers” perspectives
H Shin, R Casidy, AS Mattila
Services Marketing Quarterly 39 (1), 1-21, 2018
492018
The bright and dark sides of humorous response to online customer complaint
H Shin, LRL Larson
European Journal of Marketing 54 (8), 2013-2047, 2020
472020
Is it love or just like? Generation Z’s brand relationship with luxury
H Shin, J Eastman, Y Li
Journal of Product & Brand Management 31 (3), 394-414, 2022
462022
Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages
H Shin, J Parker
Journal of Retailing and Consumer services 35, 1-11, 2017
422017
The influence of chatbot humour on consumer evaluations of services
H Shin, I Bunosso, LR Levine
International Journal of Consumer Studies 47 (2), 545-562, 2023
342023
Luxury experience and consumer behavior: A literature review
DG Gupta, H Shin, V Jain
Marketing Intelligence & Planning 41 (2), 199-213, 2023
232023
CEO’s childhood experience of natural disaster and CSR activities
D Choi, H Shin, K Kim
Journal of Business Ethics 188, 281–306, 2023
232023
The effect of implicit service guarantees on business performance
H Shin, A E. Ellinger
Journal of Services Marketing 27 (6), 431-442, 2013
232013
The efficacy of customer’s voluntary use of self-service technology (SST): A dual-study approach
H Shin, B Dai
Journal of Strategic Marketing 30 (8), 723-745, 2022
202022
Corporate social and environmental irresponsibilities in supply chains, contamination, and damage of intangible resources: A behavioural approach
MF Nunes, CL Park, H Shin
International Journal of Production Economics 241, 108275, 2021
182021
Should a luxury brand's chatbot use emoticons? Impact on brand status
Y Li, H Shin
Journal of Consumer Behaviour 22 (3), 569-581, 2023
132023
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