| Better the devil you know? The moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry D Ruiz-Equihua, J Romero, LV Casaló Journal of Hospitality Marketing & Management 29 (3), 310-328, 2020 | 57 | 2020 |
| Be a part of it: promoting WOM, eWOM, and content creation through customer identification J Romero, D Ruiz-Equihua Spanish Journal of Marketing-ESIC 24 (1), 55-72, 2020 | 37 | 2020 |
| Smart speaker recommendations: Impact of gender congruence and amount of information on users' engagement and choice J Romero, D Ruiz-Equihua, SMC Loureiro, LV Casaló Frontiers in Psychology 12, 659994, 2021 | 23 | 2021 |
| How old is your soul? Differences in the impact of eWOM on Generation X and millennials D Ruiz-Equihua, LV Casaló, J Romero Journal of Hospitality and Tourism Insights 5 (3), 553-566, 2022 | 19 | 2022 |
| Human–robot interactions in the restaurant setting: the role of social cognition, psychological ownership and anthropomorphism D Ruiz-Equihua, J Romero, SMC Loureiro, M Ali International Journal of Contemporary Hospitality Management 35 (6), 1966-1985, 2023 | 18 | 2023 |
| Smart speakers and customer experience in service contexts D Ruiz-Equihua, J Romero, LV Casaló, SMC Loureiro Psychology & Marketing 40 (11), 2326-2340, 2023 | 2 | 2023 |
| Company size, online reviews and customer responses: implications for SMEs in the hospitality field D Ruiz-Equihua, LV Casaló, J Romero Journal of Hospitality and Tourism Technology 14 (3), 490-502, 2023 | 1 | 2023 |
| El papel de la familiaridad con la marca en el eWOM dentro del sector de la hostelería: un análisis exploratorio sobre hoteles y restaurantes DR Equihua, JR de la Fuente, LVC Ariño Buscando nuevos enfoques de marketing para afrontar los cambios, 117-134, 2020 | 1 | 2020 |
| The impact of online review valence on customer responses in the hospitality industry: moderating factors DR Equihua Universidad Autónoma de Madrid, 2022 | | 2022 |
Jaime RomeroFull Professor / Catedrático de Universidad (Marketing - Universidad Autónoma de Madrid)Verified email at uam.es
