| Tourism brochures: Linking message strategies, tactics and brand destination attributes PQ Brito, J Pratas Tourism Management 48, 123-138, 2015 | 80 | 2015 |
| A framework for designing backroom areas in grocery stores M Pires, J Pratas, J Liz, P Amorim International Journal of Retail & Distribution Management 45 (3), 230-252, 2017 | 40 | 2017 |
| Design of retail backroom storage: a research opportunity? M Pires, P Amorim, J Liz, J Pratas Operations Research and Big Data: IO2015-XVII Congress of Portuguese …, 2015 | 15 | 2015 |
| Distribuição: Gestão de Pontos de Venda e de Retalho Gestão Eficiente do Negócio J Pratas, PQ Brito Actual Editora; Grupo Almedina; ISBN: 9789896942731 1, 1-566, 2019 | 12 | 2019 |
| Conteúdos de comunicação e de posicionamento das marcas destino turístico em brochuras e folhetos turísticos JFM Pratas | 8 | 2015 |
| Smart Retailing Technologies Impact in Brand Leadership and Market Performance: A Conceptual Model J Pratas, C Amorim, JL Reis Marketing and Smart Technologies. Smart Innovation, Systems and Technologies …, 2022 | 5 | 2022 |
| Measuring the Impact of Risk Perception, Trust and Satisfaction on Loyalty in E-Marketplaces C Amorim, J Pratas Marketing and Smart Technologies. Smart Innovation, Systems and Technologies …, 2022 | 3 | 2022 |
| Online brochures: relationship between message strategies and communicated attributes PQ Brito, J Pratas Anatolia 27 (1), 47-57, 2016 | 3 | 2016 |
| QR Codes Research in Marketing: A Bibliometric and Content Analysis J Pratas, Z Oliveira Marketing and Smart Technologies. Smart Innovation, Systems and Technologies …, 2023 | 2 | 2023 |
| Consumer Research Shopping and Buying Behaviors in Sports Footwear Omni-Channel Retailing: A Conceptual Model J Pratas, C Amorim Marketing and Smart Technologies. Smart Innovation, Systems and Technologies …, 2022 | 2 | 2022 |
| A informação e o processo de tomada de decisão na gestão e planeamento em turismo VVBPQ Pratas, J. Turismo nos Países Lusófonos: conhecimento, estratégia e territórios; 1 …, 2014 | 2 | 2014 |
| Attracting tourists in a creative way: the importance of culture: the Porto’s 2001 european capital of culture experience J Pratas, PQ Brito Revista Turismo & Desenvolvimento 2 (13/14), 695-706, 2010 | 2 | 2010 |
| The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs Z Oliveira, S Teixeira, S Teixeira, JM Pratas Connecting With Consumers Through Effective Personalization and Programmatic …, 2024 | 1 | 2024 |
| Metaverse and Digital Twins: An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews J Pratas Santos, J.D., Pereira, I.V. & Pires, P.B. (2023). Management and Marketing …, 2023 | 1 | 2023 |
| Subscription Retailing research evolution analysis using bibliometric indicators and content analysis J Pratas, C Amorim, JL Reis ICMarkTech'22 - The 2022 International Conference on Marketing and Technologies, 2022 | 1 | 2022 |
| Como os folhetos promocionais influenciam os consumidores a irem às superfícies comerciais JD Barros Faculdade de Economia do Porto, Universidade do Porto (FEP-UP), 2017 | 1 | 2017 |
| Choosing Online Content for Tourism Destination Marketing: Current Creative Strategies and Positioning PQ Brito, JM Pratas Scientific Committee, 273, 2013 | 1 | 2013 |
| Técnicas de geração de ideias aplicadas ao Marketing | | 2025 |
| Tendências e tecnologias emergentes no Retalho | | 2025 |
| Cases on Metaverse and Consumer Experiences M Rodrigues, M Carvalho, J Pratas | | 2025 |
