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Yann Abdourazakou
Yann Abdourazakou
Full Professor of Management, California State University, Dominguez Hills
Verified email at csudh.edu - Homepage
Title
Cited by
Cited by
Year
The Engineering of Sport 7: Vol. 2
M Estivalet, P Brisson
Springer Paris, 2008
47*2008
LearnSmart, adaptive teaching, and student learning effectiveness: An empirical investigation
Q Sun, Y Abdourazakou, TJ Norman
Journal of Education for Business 92 (1), 36-43, 2017
262017
Perceived value of interactive digital textbook and adaptive learning: Implications on student learning effectiveness
Q Sun, TJ Norman, Y Abdourazakou
Journal of Education for Business 93 (7), 323-331, 2018
252018
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
MYC Yim, Y Abdourazakou, PL Sauer, SY Park
International Journal of Advertising 37 (6), 958-983, 2018
192018
Crowd funding: the new frontier of sports sponsorship?
Y Abdourazakou, MJ Leroux-Sostenes
International Journal of Kinesiology and Sports Science 4 (2), 18-26, 2016
162016
Social media usage during live sport consumption: Generation gap and gender differences among season ticket holders
Y Abdourazakou, XN Deng, G Abeza
International Journal of Sport Communication 13 (4), 696-718, 2020
152020
Ambush marketing via social media: The case of the three most recent Olympic Games
G Abeza, JR Braunstein-Minkove, B Séguin, N O’Reilly, A Kim, ...
International Journal of Sport Communication 14 (2), 255-279, 2020
152020
Understanding the value of social media in the NBA’s digital communication: A fan (s)’perspective
Y Abdourazakou, XN Deng
122019
L’innovation au sein d’Oxylane Group: entre processus rationnel et processus turbulent
D Hillairet, G Richard, P Bouchet, Y Abdourazakou
Revue européenne de management du sport 27, 30-46, 2010
122010
Managing innovation in the sports equipment industry: upstream process management
Y Abdourazakou
Management Studies 4 (1), 1-8, 2016
62016
Le crowdfunding pour la candidature aux JO Paris 2024, un excès de confiance?
MJ Leroux-Sostenes, Y Abdourazakou
Gestion et management public 7 (3), 53-69, 2018
32018
The management of sporting innovation at Decathlon. Between rationality and chaos (P262)
G Richard, Y Abdourazakou
The Engineering of Sport 7, 597-611, 2008
32008
Stades connectés aux États-Unis : États des lieux, enjeux et perspectives
Y Abdourazakou
Revue européenne de management du sport, 27, 2016
22016
Fans’ online services expectations and experiences: the case of national basketball association
Y Abdourazakou, N Lorgnier, S O’Rourke, N O’Reilly, G Abeza
Journal of Sports Science 1, 1-14, 2013
22013
Big data in professional sport: the perspective of practitioners in the NFL, MLB, NBA, and NHL
G Abeza, N O’Reilly, J Nadeau, Y Abdourazakou
Journal of Strategic Marketing 31 (8), 1413-1433, 2023
12023
The Management of Sport Innovation in Sport Markets: The Case of Decathlon (Oxylane Group)
Y Abdourazakou
GLOBAL INTERDISCIPLINARY BUSINESS-ECONOMICS ADVANCEMENT CONFERENCE (GIBA …, 2014
12014
La régulation des droits sportifs de retransmission dans l'Union européenne: efficacité ou équité?
Y Abdourazakou
12004
NFT and Sport: a marketing analysis of French market [Les NFT dans le sport: analyse marketing d'acteurs français]
B Helleu, Y Abdourazakou, Q Dezitter
HAL Post-Print, 2023
2023
NFT and Sport: a marketing analysis of French market
B Helleu, Y Abdourazakou, Q Dezitter
HAL, 2023
2023
Les NFT dans le sport: analyse marketing d'acteurs français
B Helleu, Y Abdourazakou, Q Dezitter
22èmes Journées Normandes de Recherche sur la Consommation, 2023
2023
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