| Targeting and privacy in mobile advertising O Rafieian, H Yoganarasimhan Marketing Science 40 (2), 193-218, 2021 | 203 | 2021 |
| Optimizing user engagement through adaptive ad sequencing O Rafieian Marketing Science 42 (5), 910-933, 2023 | 30 | 2023 |
| AI and Personalization O Rafieian, H Yoganarasimhan Artificial Intelligence in Marketing, 77-102, 2023 | 23 | 2023 |
| Variety effects in mobile advertising O Rafieian, H Yoganarasimhan Journal of Marketing Research 59 (4), 718-738, 2022 | 22* | 2022 |
| Revenue-optimal dynamic auctions for adaptive ad sequencing O Rafieian Working paper: Cornell University, 2020 | 14 | 2020 |
| Multi-objective personalization of the length and skippability of video advertisements O Rafieian, A Kapoor, A Sharma Available at SSRN 4394969, 2023 | 1 | 2023 |
| Essays on personalization and market design in mobile advertising O Rafieiankoopaei University of Washington, 2020 | 1 | 2020 |
| Privacy and Polarization: An Inference-Based Framework T Bondi, O Rafieian, YJ Yao Available at SSRN 4641822, 2023 | | 2023 |
| A Matrix Completion Solution to the Problem of Ignoring the Ignorability Assumption O Rafieian Available at SSRN 4546996, 2023 | | 2023 |
| Web Appendix for Variety Effects in Mobile Advertising O Rafieian, H Yoganarasimhan | | 2021 |
| Web Appendix for “Targeting and Privacy in Mobile Advertising” O Rafieian, H Yoganarasimhan, U Assumption | | 2020 |
Hema YoganarasimhanUniversity of WashingtonVerified email at uw.edu
Hema YoganarasimhanUniversity of WashingtonVerified email at uw.edu