| Can brands move in from the outside? How moral identity enhances out-group brand attitudes WJ Choi, KP Winterich Journal of Marketing 77 (2), 96-111, 2013 | 186 | 2013 |
| Endorsed sustainable products: The role of celebrity ethicality and brand ethicality J Kang, WJ Choi Clothing and Textiles Research Journal 34 (4), 303-319, 2016 | 38 | 2016 |
| Your gift choice for your boss versus your subordinate would not be the same: The interplay of power and giver-receiver role on consumers' gift preferences WJ Choi, JH Park, HJ Yoon Journal of Business Research 91, 1-7, 2018 | 35 | 2018 |
| Guess who buys cheap? The effect of consumers’ goal orientation on product preference WJ Choi, H Sun, Y Liu, H Chen Journal of Consumer Psychology 30 (3), 506-514, 2020 | 22 | 2020 |
| Felt betrayed or resisted? The impact of pre‐crisis corporate social responsibility reputation on post‐crisis consumer reactions and retaliatory behavioral intentions J Kang, T Slaten, WJ Choi Corporate Social Responsibility and Environmental Management 28 (1), 511-524, 2021 | 20 | 2021 |
| Who Makes You More Disappointed? The Effect of Avatar Presentation, Company Market Status, and Agent Identity on Customers’ Perceived Service Quality and Satisfaction of Online … S Park, WJ Choi, D Shin Asia Marketing Journal 23 (3), 4, 2021 | 8 | 2021 |
| Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience J Kang, AA Faria, J Lee, WJ Choi Journal of Product & Brand Management 32 (6), 927-941, 2023 | 6 | 2023 |
| More or less? Consumer goal orientation and product choice H Chen, W Choi, Y Liu, H Sun, F Liu Customer Needs and Solutions 8, 16-26, 2021 | 1 | 2021 |
| The Effect of Consumers’ Goal Orientation on Their Responses to Bonus Pack vs. Price Discount WJ Choi, HJ Yoon 대한경영학회지 36 (4), 701, 2023 | | 2023 |
| Together with the Asia Marketing Journal J Yoo, WJ Choi, M Kim Asia Marketing Journal 25 (1), 1-2, 2023 | | 2023 |
| Consumer Perceptions of CSR Priorities: A Cross-National Comparison between South Korea and the US 최우진， 강지윤 무역연구 17 (1), 173-179, 2021 | | 2021 |
| Felt Betrayed or Resisted? The Impact of Pre-Crisis CSR Reputation on Consumer Reactions to Brand Crises J Kang, WJ Choi, T Slaten International Textile and Apparel Association Annual Conference Proceedings …, 2019 | | 2019 |
| The Influence of Consumers’ Power Distance Belief on Their Attitudes and Purchase Intensions of Private Label Brand Products YL Kim, HJ Yoon, WJ Choi Journal of Channel and Retailing 24 (2), 1-20, 2019 | | 2019 |
| Celebrities Go Sustainable! the Effects of Source Credibility and Ethicality Fit on Brand Perception, Attitude, and Purchase Intention J Kang, WJ Choi ACR North American Advances, 2014 | | 2014 |
| Can Brands Move in From the Outside: How Moral Identity Enhances Out-Group Brand Evaluations WJ Choi, K Winterich ACR North American Advances, 2012 | | 2012 |
| Is It Worth the Money? The Effect of Regulatory Focus on Consumers’ Price and Quality Sensitivity WJ Choi, HA Chen BUILDING CONNECTIONS 39, 585, 2011 | | 2011 |
| Can Moral Identity Enhance Out-Group Brand Evaluations?: the Moderating Role of Thinking Style WJ Choi, KP Winterich Journal of Marketing Research 31 (2), 263-270, 2011 | | 2011 |
| Exchange Rates and Structural Change PR Bergin, WJ Choi, JH PyunΨ | | |
| Capital Flows, Structural Change, and Productivity Growth PR Bergin, WJ Choi, JH PyunΨ | | |
Karen Page WinterichProfessor of Marketing, Gerald I. Susman Professor in Sustainability, Penn State Universitypsu.edu의 이메일 확인됨
