| Consumer attention to price in social commerce: Eye tracking patterns in retail clothing RGV Menon, V Sigurdsson, NM Larsen, A Fagerstrøm, GR Foxall Journal of Business Research, 2016 | 176 | 2016 |
| How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors RGV Menon, V Sigurdsson, NM Larsen, A Fagerstrøm, H Sørensen, ... Journal of Air Transport Management, 2019 | 101 | 2019 |
| Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing V Sigurdsson, NM Larsen, MH Alemu, JK Gallogly, RGV Menon, ... Journal of Business Research 112, 458-471, 2020 | 89 | 2020 |
| Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels V Sigurdsson, NM Larsen, RG Pálsdóttir, M Folwarczny, RGV Menon, ... Journal of Business Research 139, 1099-1110, 2022 | 77 | 2022 |
| Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements V Sigurdsson, RGV Menon, AG Hallgrímsson, NM Larsen, A Fagerstrøm Journal of Promotion Management 24 (5), 694-714, 2018 | 72 | 2018 |
| A TEST OF THE BEHAVIORAL PERSPECTIVE MODEL IN THE CONTEXT OF AN E-MAIL MARKETING EXPERIMENT. V Sigurdsson, RGV Menon, JP Sigurdarson, JS Kristjansson, GR Foxall Psychological Record 63 (2), 2013 | 70 | 2013 |
| Social media: Where customers air their troubles—How to respond to them? V Sigurdsson, NM Larsen, HK Gudmundsdottir, MH Alemu, RGV Menon, ... Journal of Innovation & Knowledge 6 (4), 257-267, 2021 | 27 | 2021 |
| Operant Behavioral Economics for E‐mail Marketing: An Experiment Based on the Behavioral Perspective Model Testing the Effectiveness of Motivational Operation, Utilitarian and … V Sigurdsson, H Hinriksson, RGV Menon Managerial and Decision Economics, 2015 | 27 | 2015 |
| Online healthy food experiments: Capturing complexity by using choice-based conjoint analysis V Sigurdsson, RG Vishnu Menon, A Fagerstrøm The Behavior Analyst 40, 373-391, 2017 | 23 | 2017 |
| Conjoint Analysis for Social Media Marketing Experimentation: Choice, Utility Estimates and Preference Ranking RGV Menon, V Sigurdsson Managerial and Decision Economics, 2015 | 22 | 2015 |
| The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags V Sigurdsson, NM Larsen, M Folwarczny, A Fagerstrøm, RGV Menon, ... Journal of Business Research 154, 113338, 2023 | 13 | 2023 |
| Aotearoa New Zealand public attitudes to COVID-19 vaccine V Menon, J Thaker Wellington, New Zealand: Massey University, 2020 | 12 | 2020 |
| Aotearoa New Zealand public responses to COVID-19 J Thaker, V Menon Massey University, 2020 | 12 | 2020 |
| Behavior analysis of online consumer behavior V Sigurdsson, NM Larsen, RGV Menon The Routledge companion to consumer behavior analysis, 51-64, 2015 | 12 | 2015 |
| Management strategies for prevention of forest fire and environmental degradation in tropics with special reference to Western Ghats of Kerala Region, India ARR Menon, RG Vishnu-Menon Journal of Tropical Forest Science 34 (1), 24-33, 2022 | 9 | 2022 |
| Aotearoa New Zealand Public Attitudes to COVID-19 Vaccine J Thaker, V Menon | 7 | 2020 |
| Consumer susceptibility to front-of-package (FOP) food labeling: Scale development and validation M Folwarczny, V Sigurdsson, RGV Menon, T Otterbring Appetite 192, 107097, 2024 | 5 | 2024 |
| Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals V Sigurdsson, M Folwarczny, NM Larsen, RGV Menon, FT Sigurdardottir, ... Journal of Retailing and Consumer Services 76, 103611, 2024 | 5 | 2024 |
| Big business returns on B Corp? Growing with green & lean as any label is a good label V Sigurdsson, NM Larsen, M Folwarczny, FT Sigurdardottir, RGV Menon, ... Journal of Business Research 170, 114350, 2024 | 3 | 2024 |
| Plate, glass, and social class: How dominance and prestige orientation shape food preferences M Folwarczny, RGV Menon, T Otterbring Personality and Individual Differences 225, 112666, 2024 | 2 | 2024 |
