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Ryan E. Cruz
Ryan E. Cruz
Associate Professor, Marketing, Thomas Jefferson University
Verified email at jefferson.edu - Homepage
Title
Cited by
Cited by
Year
Second person pronouns enhance consumer involvement and brand attitude
RE Cruz, JM Leonhardt, T Pezzuti
Journal of Interactive Marketing 39 (1), 104-116, 2017
1282017
Social media and mindfulness: From the fear of missing out (FOMO) to the joy of missing out (JOMO)
SS Chan, M Van Solt, RE Cruz, M Philp, S Bahl, N Serin, NB Amaral, ...
Journal of Consumer Affairs 56 (3), 1312-1331, 2022
362022
When corporate partnerships are not awesome: Leveraging corporate missteps and activist sentiment in social media
BY Perera, RE Cruz, PA Albinsson, SR Chaudhury
The Dark Side of Social Media, 125-146, 2017
52017
Improving representation over time? Assessing intersectional (in) visibility of masculinity and race/ethnicity in print ads
S Wu, N Krey, RE Cruz
Journal of Current Issues & Research in Advertising 43 (4), 400-420, 2022
42022
An exploratory analysis of pronoun usage by brands and consumers on Facebook
RE Cruz, JM Leonhardt
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
32016
Lover of discounts, unicorns and tacos: Progressive's Flo in social media
J Leonhardt, RE Cruz
Journal of Digital & Social Media Marketing 5 (2), 118-129, 2017
12017
Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: An Abstract
P Richardson-Greenfield, M Bell, AJ Reynolds-Pearson, RE Cruz
Academy of Marketing Science Annual Conference-World Marketing Congress, 403-404, 2021
2021
Players, Prices, Pixies: Exploring Masculinity across Magazines: An Abstract
S Wu, N Krey, RE Cruz
Academy of Marketing Science Annual Conference-World Marketing Congress, 229-230, 2021
2021
ARE YOU MAN ENOUGH: MASCULINITY ADVERTISING APPEALS ACROSS PRINT ADS
RE Cruz, S Wu, N Krey
American Academy of Advertising. Conference. Proceedings (Online), 62-62, 2021
2021
Involvement and Brand Engagement Outcomes in Facebook Brand Posts: A Gender Twist: An Abstract
RE Cruz, JM Leonhardt, N Krey
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
2020
The Linguistics of Brand Interactivity: Communicating Brand Personality, Sentiment, and Emotionality on Facebook: An Abstract
RE Cruz, JM Leonhardt
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018
2018
You’ve Got It! Pronouns Increase Self-Referencing and Engagement on Facebook: An Abstract
RE Cruz, JM Leonhardt
Academy of Marketing Science Annual Conference, 103-103, 2017
2017
Three Essays Exploring Brand Interactions in Social Media: A Mixed Method Approach
RE Cruz
New Mexico State University, 2017
2017
Sport Industry Research and Analysis: An Approach to Informed Decision Making
RE Cruz
Journal of Sport Management 30 (3), 343-344, 2016
2016
A Quest for Humanity: The Good Society in a Global World
RE Cruz, MR Hyman
The Social Science Journal 52 (4), 569-570, 2015
2015
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