| Web-site marketing for the travel-and-tourism industry K Lau, K Lee, P Lam, Y Ho Cornell Hotel and Restaurant Administration Quarterly 42 (6), 55-62, 2001 | 90 | 2001 |
| Economic freedom ranking of 161 countries in year 2000: a minimum disagreement approach KN Lau, PY Lam Journal of the Operational Research Society 53 (6), 664-671, 2002 | 37 | 2002 |
| Mining the web for business intelligence: Homepage analysis in the internet era K Lau, K Lee, Y Ho, P Lam Journal of Database Marketing & Customer Strategy Management 12, 32-54, 2004 | 23 | 2004 |
| When less is more: How mindset influences consumers’ responses to products with reduced negative attributes VC Wong, L Su, HPY Lam Journal of Marketing 84 (5), 137-153, 2020 | 20 | 2020 |
| Method and system for virtual shoes fitting PY Lam, CL Poon, SY Fung US Patent 10,008,040, 2018 | 18 | 2018 |
| Dual branding strategy for a successful new product launch in China PY Lam, A Chan, H Gopaoco, K Oh, TH So Business horizons 56 (5), 583-589, 2013 | 17 | 2013 |
| Web-site marketing for the tourism industry: A Rejoinder.(Web-Page Mining a Rejoinder) K Lau, K Lee, P Lam, Y Ho Cornell Hotel & Restaurant Administration Quarterly 42 (6), 66-68, 2001 | 5 | 2001 |
| Web-site marketing for the travel-and-tourism industry; Marketers may learn much about their targets from examining personal web sites by means of automated web-crawling tools … KN Lau, KH Lee, PY Lam, Y Ho Cornell Hotel & Restaurant Administration Quarterly 42 (6), 47-55, 2001 | 2 | 2001 |
| Hierarchical Branding Strategy for New Product Launch: Evidence from China HPY Lam, VC Wong Chinese Innovation and Branding Leaps, 103-136, 2022 | 1 | 2022 |
| Corporate Branding Strategy for New Companies in China: Lessons Learned from GoGoVan and LaLaMove HPY Lam, ST Lu Chinese Innovation and Branding Leaps. Singapore: World Scientific …, 2022 | 1 | 2022 |
| Marketing Research with R and Python HPY Lam | | 2024 |
| Do Products with Reduced Negative Attributes Always Sell? Consumers’ Implicit Theory Matters CV WONG, L Su, HP Lam 41st Annual ISMS Marketing Science Conference, 2019 | | 2019 |
| OpenSky.TV: Business Model From Content Creation, Curation, Consumption, Commercialization LPYHNFLI Chan, C.F. Andrew | | 2019 |
| Incubation and the Hong Kong Science and Technology Parks Corporation LPYHNFLI Hugh Thomas, Chan, C.F. Andrew Ivey Publishing, 2019 | | 2019 |
| AMOREPACIFIC Hong Kong : Marketing Korean Beauty Products WKCAKMCC Chan C.F. Andrew, Lam P.Y. Howard, Hugh Thomas Ivey Publishing, 2018 | | 2018 |
| Bamboos Health Care Holdings (Hong Kong) Ltd.: Business Model and Expansion FLI Au, Y.F. Kevin, Lam P.Y. Howard, Lu, S.Y. and Ngai | | 2018 |
| 14-Q: Trend Versus End State: the Role of Implicit Theories in Interpreting Communications Conveying a Partial Reduction in Negative Product Attributes VC Wong, L Su, HPY Lam ACR North American Advances, 2017 | | 2017 |
| Hung Fook Tong: From Hong Kong to China E Chan, Andrew., Lam, Howard., Thomas, Hugh. and Tsui Ivey Publishing, 2016 | | 2016 |
| Journal of Accounting & Marketing EN DAA | | 2015 |
| TSL Jewellery: An Innovator Across Generations C Au, Kevin., Chan, Andrew., Lam, Howard. and Li | | 2015 |
