| ‘Mind will not mind’–Decoding consumers' green intention-green purchase behavior gap via moderated mediation effects of implementation intentions and self-efficacy S Tawde, R Kamath, RV ShabbirHusain Journal of Cleaner Production 383, 135506, 2023 | 26 | 2023 |
| Born on the internet, how should Suta grow? S Roy, R Kamath Emerald Emerging Markets Case Studies 10 (1), 1-19, 2020 | 2 | 2020 |
| The truant distributor: retain or replace? R Kamath, P Agrawal, S Ahmed Emerald Emerging Markets Case Studies 12 (4), 1-31, 2022 | 1 | 2022 |
| It's not just a cup of “tea”: building consumer brand relationship R Kamath, A Aggarwal Emerald Emerging Markets Case Studies 5 (5), 1-16, 2015 | 1 | 2015 |
| Filling in the gaps: a service ecosystem perspective on purchase groups as interstitial markets A Gupta, S Roy, R Kamath Journal of Services Marketing, 2024 | | 2024 |
| PHP India: the e-commerce dilemma R Kamath, NS Pawar Emerald Emerging Markets Case Studies 12 (1), 1-38, 2022 | | 2022 |
| TTK Group’s “SKORE”: scoring in the condom industry R Kamath Emerald Emerging Markets Case Studies 10 (1), 1-24, 2020 | | 2020 |
| Influence of Display Ads on Additional Product Purchase. J Jagasia, R Thakur, R Kamath AMCIS, 2019 | | 2019 |
| Castrol India Limiteds K Renuka Ivey Publishing, 2016 | | 2016 |
| Evoe Spring Spa: A Positioning Dilemma A Aggarwal, R Kamath Ivey Publishing, 2014 | | 2014 |
| An Irate Distributor: The Question of Profitability R Kamath, K K K, S Sagar Ivey Publishing, 2013 | | 2013 |
| A Study of Age Related Store Choice Behaviour R Kamath, D S 5th IIMA Conference on Marketing in Emerging Economies, 2013 | | 2013 |
Sheila RoyAssociate Professor at SPJIMRVerified email at spjimr.org
