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PJ Tan
PJ Tan
Marketing Scientist, Ehrenberg-Bass Institute, University of South Australia
Verified email at unisa.edu.au - Homepage
Title
Cited by
Cited by
Year
Assessing the sales effectiveness of differently located endcaps in a supermarket
PJ Tan, A Corsi, J Cohen, A Sharp, L Lockshin, W Caruso, S Bogomolova
Journal of Retailing and Consumer Services 43, 200-208, 2018
342018
The real estate value of supermarket endcaps: Why location in-store matters
W Caruso, AM Corsi, S Bogomolova, J Cohen, A Sharp, L Lockshin, ...
Journal of Advertising Research 58 (2), 177-188, 2018
242018
A descriptive analysis of consumer’s price promotion literacy skills
PJ Tan, S Bogomolova
International Journal of Retail & Distribution Management 44 (12), 1223-1244, 2016
232016
Understanding the factors that influence patient satisfaction with ambulance services
S Bogomolova, PJ Tan, SP Dunn, M Bizjak-Mikic
Health marketing quarterly 33 (2), 163-180, 2016
202016
Behavioural and psychographic characteristics of supermarket catalogue users
PJ Tan, A Tanusondjaja, A Corsi, L Lockshin, C Villani, S Bogomolova
Journal of Retailing and Consumer Services 60, 102469, 2021
142021
Audit and benchmarking of supermarket catalog composition in five countries
PJ Tan, A Tanusondjaja, A Corsi, L Lockshin, C Villani, S Bogomolova
International Journal of Advertising 42 (3), 589-616, 2023
22023
Evaluation of a community based intervention addressing social isolation
B Jardine, PJ Tan, D Eyers-White, C Mackenzie, I Goodwin-Smith, ...
Australian & New Zealand Marketing Academy 2023 (ANZMAC): Marketing for good …, 2023
2023
Junk or Jewel: Content, Users and Sales Effectiveness of Supermarket Catalogues
PJ Tan
2023
"... it gave me the oomph to go and do it... or I'd still be sitting in the house 24/7.”: Community Connections Program. Evaluation report.
S Bogomolova, D Eyers-White, PJ Tan, B Jardine, C Mackenzie, ...
Centre for Social Impact, Flinders University, 2022
2022
Endcap Insights–Visual Reach and Sales
J Cohen, PJ Tan, S Bogomolova, A Corsi, A Sharp, L Lockshin
2018
Price Promotion Literacy and Numeracy: How Well Do Consumers Understand Price Promotion Communication?
PJ Tan, S Bogomolova
Available at SSRN 2602077, 2015
2015
Supermarket price deals: the good, the bad and the ugly
S Bogomolova, PJ Tan, S Dunn
The Conversation, 2015
2015
Consumer Understanding of Price Promotion Communication
PJ Tan, S Bogomolova
Asia-Pacific Advances in Consumer Research 2015, 266, 2015
2015
Audit and Benchmarking of Supermarket Catalogues in Five Countries
PJ Tan, A Tanusondjajaa, A Corsib, L Lockshina, C Villanic, ...
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Articles 1–14