| Building brand community membership within organizations: a viable internal branding alternative? PR Devasagayam, CL Buff, TW Aurand, KM Judson Journal of Product & Brand Management 19 (3), 210-217, 2010 | 169 | 2010 |
| Media bingeing: A qualitative study of psychological influences R Devasagayam Once Retro Now novel again: 2014 annual spring conference proceedings of the …, 2014 | 92 | 2014 |
| A multidimensional conceptualization of brand community: An empirical investigation. PR Devasagayam, CL Buff Sport Marketing Quarterly 17 (1), 2008 | 74 | 2008 |
| Linking information literacy, experiential learning, and student characteristics: Pedagogical possibilities in business education R Devasagayam, K Johns-Masten, J McCollum Academy of Educational Leadership Journal 16 (4), 1, 2012 | 70 | 2012 |
| Brand cult: Extending the notion of brand communities PM Acosta, R Devasagayam Marketing Management Journal 20 (1), 165-176, 2010 | 55 | 2010 |
| Self-perceived brand relevance of and satisfaction with social media KM Judson, PR Devasagayam, CL Buff Marketing Management Journal 22 (2), 131-144, 2012 | 54 | 2012 |
| Building brand community among ethnic diaspora in the USA: Strategic implications for marketers M Quinn, R Devasagayam Journal of Brand Management 13, 101-114, 2005 | 46 | 2005 |
| Impact of consumers’ self-image and demographics on preference for healthy labeled foods S Hanspal, PR Devasagayam SAGE Open 7 (1), 2158244016677325, 2017 | 33 | 2017 |
| Examining the linearity of customer satisfaction: Return on satisfaction as an alternative R Devasagayam, N R. Stark, LS Valestin Business Perspectives and Research 1 (2), 1-8, 2013 | 33 | 2013 |
| Credit cards and college students: Effect of materialism and risk attitude on misuse PM Sidoti, R Devasagayam The Marketing Management Journal 20 (2), 64-79, 2010 | 32 | 2010 |
| Celebrity endorsements and donations: empirical investigation of impact on philanthropic giving N Peterson, E Tripoli, K Langenbach, R Devasagayam Business Perspectives and Research 6 (2), 79-89, 2018 | 28 | 2018 |
| Branding and sustainable competitive advantage: building virtual presence: building virtual presence A Kapoor IGI Global, 2011 | 27 | 2011 |
| Consumer perception of corporate activism: Strategic implication for marketing M Corcoran, K Newman, PR Devasagayam International journal of academic research in business and social sciences 6 …, 2016 | 24 | 2016 |
| An endowment, commodity, and prospect theory perspective on consumer hoarding behavior D King, R Devasagayam Journal of Business Theory and Practice 5 (2), 77-88, 2017 | 18 | 2017 |
| Pedagogical value of computer-based simulations: a crossdisciplinary study R Devasagayam, S Hyat International Journal of Business Research 7 (5), 89-95, 2007 | 18 | 2007 |
| The effect of deals and moods on compulsive buying in young adults: A comparison of an indulgence culture and a restraint culture S Pandey, R Devasagayam Journal of Customer Behaviour 14 (3), 257-270, 2015 | 17 | 2015 |
| Responsiveness as antecedent of satisfaction and referrals in financial services marketing: empirical evidence from an emergent economy SK Pandey, R Devasagayam Journal of Applied Business Research (JABR) 28 (1), 115-132, 2012 | 16 | 2012 |
| Student driven business projects: motivation, implementation, and consequences R Devasagayam, Z Taran Academy of Educational Leadership Journal 13 (2), 27, 2009 | 13 | 2009 |
| Consumer perceptions of alternative dispute resolution mechanisms in financial transactions R Devasagayam, J DeMars Journal of Financial Services Marketing 8, 378-387, 2004 | 12 | 2004 |
| Effects of culture and financial literacy among Chinese-Americans on participating in financial services F Zhao, J Sun, R Devasagayam, G Clendenen Journal of Financial Services Marketing 23, 62-75, 2018 | 11 | 2018 |
Cheryl BuffProfessor of Marketing, Siena CollegeVerified email at siena.edu
