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Marcela Garza Segovia
Marcela Garza Segovia
La Salle - Ramon Llull University, Barcelona
Verified email at salle.url.edu
Title
Cited by
Cited by
Year
Digitalization and sports sponsorship strategy: A review and research agenda
M Garza Segovia, C Kennett
Annals of Applied Sport Science 10 (4), 0-0, 2022
42022
What Are Basketball Fans Saying on Twitter? Evidence From Euroleague Basketball’s Final Four Event
B Güçlü, M Garza, C Kennett
Big Data and Knowledge Sharing in Virtual Organizations, 176-197, 2019
12019
Digital transformation and sports marketing: a case study of the Turkish Airlines Euroleague Basketball Final Four 2021
M Garza Segovia, C Kennett
Proceedings of the European Marketing Academy 51, 1-11, 2022
2022
Digital Media and Its Use in Sports Marketing: Turkish Airlines Euroleague Basketball Final Four 2021
MG Segovia
Marketing Identity 9 (1), 174-182, 2021
2021
Towards an integrated framework of sports sponsorship life-cycle process and digitalization: a case study of Euroleague Basketball
M Garza Segovia
Universitat Ramon Llull, 0
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