| Purpose vs mission vs vision: persuasive appeals and components in corporate statements AB Fitzsimmons, YS Qin, ER Heffron Journal of Communication Management 26 (2), 207-219, 2022 | 20 | 2022 |
| Cancer patients’ satisfaction with telehealth during the COVID-19 pandemic SR Paige, G Campbell-Salome, J Alpert, MJ Markham, M Murphy, ... Plos one 17 (6), e0268913, 2022 | 15 | 2022 |
| The impact of corporate social advocacy on stakeholders’ issue awareness, attitudes, and voting behaviors ER Heffron, MD Dodd Public Relations Journal 12 (4), 1-25, 2021 | 12 | 2021 |
| How purpose-driven organizations influenced corporate actions and employee trust during the global COVID-19 pandemic YS Qin, MW DiStaso, A Fitzsimmons, E Heffron, LR Men International Journal of Strategic Communication 16 (3), 426-443, 2022 | 10 | 2022 |
| Nike's Corporate Social Advocacy (CSA) Practices as Related to Strategic Issues Management (SIM) and Threats to Organizational Legitimacy E Heffron | 8 | 2019 |
| You’ve lost that trusting feeling: Diminishing trust in the news media in rural versus urban US communities JD Hmielowski, E Heffron, Y Ma, MA Munroe The Social Science Journal, 1-15, 2021 | 6 | 2021 |
| Communicating the big picture with employees: the impacts of CEO vision communication on employee engagement YS Qin, MW DiStaso, AB Fitzsimmons, E Heffron International Journal of Business Communication, 23294884231190387, 2023 | 3 | 2023 |
| Purpose-driven corporate communication: A content analysis of Fortune 100 companies AB Fitzsimmons, YS Qin, ER Heffron, MW DiStaso Journal of Cultural Marketing Strategy 6 (2), 115-122, 2022 | 3 | 2022 |
| Pinpointing, prioritizing, and practicing purpose AB Fitzsimmons, E Heffron, YS Qin, MW DiStaso Intercultural Public Relations, 41-61, 2022 | 2 | 2022 |
| Online Activism and a Conceptual Typology of Public Relations Activist Roles MD Dodd, D Mundy, ER Heffron Social Media and Crisis Communication, 60-70, 2022 | 1 | 2022 |
| Tele-Oncology Use During the COVID-19 Pandemic: Patient Experiences and Communication Behaviors with Clinicians JM Alpert, CN Hampton, G Campbell-Salome, S Paige, M Murphy, ... Telemedicine and e-Health, 2024 | | 2024 |
| An Integrated Framework for Exploring the Impact of Leadership Communication on Employee Trust During Disruptive Crisis Times LR Men, YS Qin, AB Fitzsimmons, MW DiStaso, E Heffron International Journal of Business Communication, 23294884241226567, 2024 | | 2024 |
Yufan "Sunny" QinJames Madison UniversityVerified email at jmu.edu
