| Computer-Mediated Strategies: Social Media and Online Brand Communities G Bowen, W Ozuem IGI-Global, 2014 | 46* | 2014 |
| Social media: strategic decision making tool G Bowen, D Bowen Competitive social media marketing strategies, 94-111, 2016 | 39 | 2016 |
| Competitive social media marketing strategies W Ozuem IGI Global, 2016 | 29 | 2016 |
| The influence of corporate social responsibility (CSR) and social media on the strategy formulation process G Bowen, D Appiah, S Okafor Sustainability 12 (15), 6057, 2020 | 24 | 2020 |
| Offline and Online Brand Trust Models: Their Relevance to Social Media G Bowen, R Bowen International Management Development Association, 23 Annual World Business …, 2014 | 20 | 2014 |
| Leveraging computer-mediated marketing environments G Bowen, W Ozuem IGI Global, 2019 | 19 | 2019 |
| An empirical investigation and conceptual model of perceptions, support, and barriers to marketing in social enterprises in Bangladesh MDN Islam, W Ozuem, G Bowen, M Willis, R Ng Sustainability 13 (1), 345, 2021 | 11 | 2021 |
| Viral marketing consumer purchase intentions: A theoretical review MC Rabidas, G Bowen 2nd International Workshop on Advances in social Sciences (IWASS 2019 …, 2019 | 11 | 2019 |
| Brand Trust in Offline and Online Environments: Lessons for Social Media G Bowen, R Bowen Computer-Mediated Marketing Strategies: Social Media and Online Brand …, 2014 | 11* | 2014 |
| Strategy Formulation and Uncertain Environments G Bowen, D Bowen Global Business and Technology Association, 16 International Conference, 40-51, 2014 | 10 | 2014 |
| The differences of hedonic shopping value and purchase intention in the multichannel shopping environment for apparel shopping C Nopnukulvised, L Husamaldin, G Bowen Leveraging computer-mediated marketing environments, 125-142, 2019 | 9 | 2019 |
| Internal marketing cybersecurity-conscious culture G Bowen, A Sethi Research Anthology on Business Aspects of Cybersecurity, 376-395, 2022 | 6 | 2022 |
| Strategist: Role and attributes G Bowen, D Bowen Encyclopedia of Strategic Leadership and Management, 1745-1757, 2017 | 5 | 2017 |
| Digital leadership, ethics, and challenges G Bowen Strategy, Leadership, and AI in the Cyber Ecosystem, 23-39, 2021 | 4 | 2021 |
| Differences and Similarities: Brand Trust Offline and Online G Bowen, R Bowen International Journal of Online Marketing (IJOM) 6 (1), 54-82, 2016 | 4 | 2016 |
| Management implication of stereotype or qualification towards female progression EE Nmecha, G Bowen International Journal of Management and Business Economics 4 (4), 2015 | 4 | 2015 |
| Strategy, leadership, and AI in the cyber ecosystem: the role of digital societies in information governance and decision making H Jahankhani, LM O’Dell, G Bowen, D Hagan, A Jamal Academic Press, 2020 | 2 | 2020 |
| Differences and Similarities: Brand Trust Offline and Online G Bowen, R Bowen Global Branding: Breakthroughs in Research and Practice, 466-498, 2020 | 2 | 2020 |
| Computer-Mediated Marketing Strategies: Social Media and Online Brand G Bowen, W Ozuem Idea Group, Harrisburg, PA, United States, 2015 | 2 | 2015 |
| Boise's Parks: A Cause and a Trust GS Bowen GS Bowen, 2002 | 2 | 2002 |
