| Impact of Brand Equity towards Purchasing Decision: A Situation on Mobile Telecommunication Services of Sri Lanka NR Gunawardane American Research Institute for Policy Development, 2015 | 134 | 2015 |
| The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model D Thilina, N Gunawardane International Journal of Electric and Hybrid Vehicles 11 (1), 73-84, 2019 | 25 | 2019 |
| Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper N Gunawardane, A Munasinghe, DMR Dissanayake International Journal of Business and Management Invention 5 (12,106-111), 2016 | 21 | 2016 |
| Brand Activation: A Review on Conceptual and Practice Perspectives R Dissanayake, N Gunawardane Asian Social Science 14 (8), 37 -43, 2018 | 15 | 2018 |
| Impact of Service Quality on Customer Satisfaction with Special Reference to Mobile Telecommunication Industry of Sri Lanka SA Dharmadasa, N Gunawardane | 7 | 2017 |
| Brand Activation in Driving Customer Engagement: Theoretical and Practice Review N Gunawardane, DK Thilina The International Journal of Business & Management 8 (5), 69-73, 2020 | 6 | 2020 |
| Role of Sports Sponsorships in Developing Brand Equity NG Gimhani Madushani International Journal of Business and Management Invention 9 (9), 26-34, 2020 | 4* | 2020 |
| Role of Event Marketing in Developing Brand Trust and Brand Loyalty: with Special Reference to the Mobile Telecommunication Industry in Sri Lanka N Gunawardane International Conference on Business and Information (ICBI) 2020 Faculty of …, 2020 | 4 | 2020 |
| Experiential Brand Activation on Customer Brand Trust in Mobile Telecommunication Services of Sri Lanka: with special reference toward Door to Door Promotions DPN Ranaweera, N Gunawardane | 3 | 2020 |
| Event marketing: Empirical and practical review with a special discussion on the Sri Lankan context N Gunawardane, DMR Dissanayake, H Hendeniya South Asian Journal of Marketing & Management Research 12 (3and4), 1-8, 2022 | | 2022 |
| Factors Influence on Customer Adoption of Internet Banking Facilities: With Special Reference to Licensed Commercial Banks in Sri Lanka HAR Madushani, N Gunawardane 4th Student Research Conference on Marketing 1 (1), 2, 2020 | | 2020 |
| Factors Influence on the Purchase Intention of Organic Virgin Coconut Oil: With Special Reference to Western Province PHINK Haggalla, N Gunawardane 4th Student Research Conference on Marketing 1 (1), 1, 2020 | | 2020 |
| A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book DM Chamikara, N Gunawardane Sri Lanka Journal of Marketing, Department of Marketing Management …, 2018 | | 2018 |
| The Impact of Experience Design Elements on Loyalty Behavior: With Special Reference to Textiles Shopping Industry in Sri Lanka C Ruwan, N Gunawardane Faculty of Commerce and Management Studies, University of Kelaniya, 2015 | | 2015 |
Prof. D.M.R. DissanayakeUniversity of KelaniyaVerified email at kln.ac.lk
