| A Study on Stress in Public and Private Sector Bank Employees in West Bengal S Basu ICMBP - 2019, 2019 | 5 | 2019 |
| A Study on Stress in Public and Private Sector Bank Employees in West Bengal S Basu International Journal of Research and Scientific Innovation 6 (12), 93-97, 2019 | 5 | 2019 |
| A Review of Effect of Social Marketing during COVID - 19 in India S Basu Pacific Business Review 14 (5), 96-102, 2021 | 2 | 2021 |
| A Study on Effects of TV Advertising on Children S Basu International Journal of Research and Scientific Innovation 5 (7), 93-96, 2018 | 2 | 2018 |
| The Mediating Role of Digital Marketing Practices in Relationship between the Standard Marketing Strategies and the Market Growth of Fisheries and Aqua Products in India S Basu Journal of Survey and Fisheries Sciences 10 (5), 2292-2300, 2023 | 1 | 2023 |
| A Study on Credit Risk Management Practices in Indian Banks S Basu, A Satsangi IOSR Journal of Business and Management 21, 01-03, 2019 | 1 | 2019 |
| Tata Motors: Overcoming Challenges through Strategic Transformation – Case Study S Basu Contemporary Issues and Challenges in Management in Digital Era, 2023 | | 2023 |
| Impact of Pricing Strategy in Marketing in West Bengal: A Study with Special Reference to FMCG Products S Basu Contemporary Issues and Challenges in Management in Digital Era, 2023 | | 2023 |
| Digital Financial Literacy: A Critical Review S Basu Contemporary Issues and Challenges in Management in Digital Era, 2023 | | 2023 |
| The Mediating Role of Investors Awareness and Perception in Relationship between the Antecedents of Mutual Funds Investment Decisions and Market Growth S Basu IN Patent App. 202341026277 A, 2023 | | 2023 |
| Personalization in Digital Marketing across India – A Literature Review S Basu Emerging Issues in Management, 2023 | | 2023 |
| Factors Influencing the Consumer Buying Behaviour in Pharmaceutical Industry: A Review Based on Global Context S Basu Emerging Issues in Management, 2023 | | 2023 |
| Customer Satisfaction towards Online Shopping: A Study on Paschim Bardhaman District S Basu Contemporary Issues and Challenges in Management in Digital Era, 2023 | | 2023 |
| Employee Empowerment and Job Satisfaction in Private-Sector Banks in India: A Meta-Review of the Literature S Basu Contemporary Issues and Challenges in Management in Digital Era, 2023 | | 2023 |
| Tata Motors: Overcoming Challenges through Strategic Transformation – Case Study S Basu Contemporary Issues and Challenges in Management in Digital Era 1, 978 …, 2023 | | 2023 |
| Impact of Pricing Strategy in Marketing in West Bengal: A Study with Special Reference to FMCG Products S Basu Contemporary Issues and Challenges in Management in Digital Era 1, 978 …, 2023 | | 2023 |
| Customer Satisfaction towards Online Shopping: A Study on Paschim Bardhaman District S Basu Contemporary Issues and Challenges in Management in Digital Era 1, 978 …, 2023 | | 2023 |
| Employee Empowerment and Job Satisfaction in Private-Sector Banks in India: A Meta-Review of the Literature S Basu Contemporary Issues and Challenges in Management in Digital Era 1, 978 …, 2023 | | 2023 |
| A Study on How Covid-19 Triggered the E-Commerce in India: A Review of Literature S Basu Advances in Business and Management in the VUCA World, 978-1-312-45972-4, 2023 | | 2023 |
| A Critical Review on the Effect of Covid-19 on Green Marketing in the FMCG Sector in India S Basu Advances in Business and Management in the VUCA World, 978-1-312-45972-4, 2023 | | 2023 |
