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Ulrike Phieler
Ulrike Phieler
Assistant Professor, WU Vienna
Bestätigte E-Mail-Adresse bei wu.ac.at - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Seeding as part of the marketing mix: word-of-mouth program interactions for fast-moving consumer goods
F Dost, U Phieler, M Haenlein, B Libai
Journal of Marketing 83 (2), 62-81, 2019
1232019
Supporting the adoption funnel with differential effects from traditional advertising, online displays, and a micro-influencer campaign
F Dost, U Phieler
ICIS 2018 Proceedings, 1-17, 2018
32018
How To Set Up Seeded Marketing Campaigns with Offline‒Focused Nano‒Influencers That Create Activity, Sales, & Return‒On‒Investment
U Phieler, F Dost
AMA Winter Academic Conference, 2023
2023
Seeding Done Right: Designing Effective Seeded Marketing Campaigns In Light Of Brand Context Effects
U Phieler, F Dost
INFORMS Marketing Science Conference, 2019
2019
Integrating Seeded Marketing Campaigns into the Marketing Plan
F Dost, U Phieler, M Haenlein
47th EMAC Annual Conference, 2018
2018
How Seeded Marketing Campaign Size, Content, and Duration Drive Sales
U Phieler, F Dost
47th EMAC Annual Conference, 2018
2018
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